Shawna Ash Named Director of Sales at Fenway Hotel in Dunedin, Florida
Mainsail Lodging & Development has announced the appointment of Shawna Ash as Director of Sales at the historic Fenway Hotel. In her new role, Ash will lead sales strategy and revenue growth for the 83-room boutique hotel, driving group and transient business across corporate, government, sports, and social segments while overseeing sales training, performance management, and third-party partnerships.
"Shawna has consistently delivered results across our portfolio, and her leadership reflects our commitment to developing talent from within," said Joe Collier, President and Founder of Mainsail Lodging & Development. "Her deep understanding of our brands and markets positions her well to lead sales efforts at Fenway Hotel."
Ash brings more than four years of experience with Mainsail Lodging & Development. Most recently, she served as Senior Catering Sales Manager at Fenway's sister property, Epicurean Atlanta. Her tenure with Mainsail also includes roles at The Karol Hotel, where she held positions in catering sales and event management. Prior to joining Mainsail, Ash worked as an event manager at the W Fort Lauderdale and as a charter sales associate with Dream Yacht Charter, gaining experience across hospitality, events, and luxury travel.
A Florida State University graduate with a degree in Hospitality and Tourism Management, Ash has built a career spanning both domestic and international hospitality and events. She served as Director of Community Engagement for the Wedding Industry Professionals Association in Atlanta and has additional professional experience with Visit Florida, as well as with InterContinental Hotels Group in Dublin, Ireland.
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