Sustainability in hospitality must extend beyond intention to create measurable impact. In this executive perspective, Brandon Miller, General Manager at McKibbon Hospitality, responsible for AC Hotel Asheville Downtown, outlines five practical ways hotels can embed sustainability into daily operations. From data accountability to procurement strategy, he explains how leadership ownership transforms environmental goals into disciplined operational performance. READ MORE
AI is reshaping how travelers choose where to stay and how hoteliers select the technology that powers their operations and revenue strategy. In this new environment, earned visibility directly influences opportunity, and public relations has become a key revenue driver. This article shares how hospitality brands can strategically leverage PR to increase AI search visibility and strengthen their competitive position. READ MORE
Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain expensive exercises that deliver little value. In this article, we look at what audits should assess, how they should be planned and executed, and how findings can be put to work effectively. READ MORE
Co-Founder and Managing Partner of Oliver Hospitality, Ethan Orley, shares insight into the brand's expanding portfolio, its two most recent property additions, and three developments on the immediate horizon. With plans to grow at a cadence of two to three hotel projects per year, Oliver Hospitality remains committed to revitalizing historic buildings and deepening ties with the communities they serve. READ MORE
Hotel booking isn't what it used to be. Travelers are overwhelmed, skeptical of perfect reviews, and craving real validation. They trust messy UGC, influencer signals, and increasingly, AI trip planners. Discovery now happens in micro-moments, and even small booking friction can cost you the sale. The takeaway: be specific, be authentic, and make reserving so easy guests don't hesitate. READ MORE
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Workplaces haven't changed dramatically in the last few years, but leadership needs to adapt to the evolution. A new California law may install changes for many hospitality companies. But even if it doesn't pass, leaders must reevaluate policies, catch up to the times, and ensure that remote work doesn't mean working 24/7 for employees. READ MORE
Americans are hitting the roads and taking to the skies this summer. But the pandemic-influenced world still holds challenges for the industry, from airport delays to record inflation. Hotels must be creative, flexible and responsive to the demands of today's travelers. Here are the standout trends inspiring tourists to take the plunge and book the trip. READ MORE
The pandemic ushered in a new era of hotels relying on technology. Now that the pandemic is behind us, we still see hotels depending on technology but for a different reason: chronic understaffing issues. With so many hotels now utilizing technology to operate with fewer staff, the truly groundbreaking experience is talking to another human being again. READ MORE
The article on Fair Work Week (also often referred to as Predictive Scheduling) addresses the challenges encountered in retaining employees and recommends that hospitality organizations apply the principles of Fair Work Week laws to improve their appeal to employees and enhance employee retention. The article explains the core idea and discusses how hospitality organizations can effectively implement the approach. READ MORE
