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Sustainability in hospitality must extend beyond intention to create measurable impact. In this executive perspective, Brandon Miller, General Manager at McKibbon Hospitality, responsible for AC Hotel Asheville Downtown, outlines five practical ways hotels can embed sustainability into daily operations. From data accountability to procurement strategy, he explains how leadership ownership transforms environmental goals into disciplined operational performance. READ MORE
AI is reshaping how travelers choose where to stay and how hoteliers select the technology that powers their operations and revenue strategy. In this new environment, earned visibility directly influences opportunity, and public relations has become a key revenue driver. This article shares how hospitality brands can strategically leverage PR to increase AI search visibility and strengthen their competitive position. READ MORE
Operational audits can be a powerful diagnostic tool for hotel and resort owners seeking to improve property performance. But if done the wrong way, they remain expensive exercises that deliver little value. In this article, we look at what audits should assess, how they should be planned and executed, and how findings can be put to work effectively. READ MORE
Co-Founder and Managing Partner of Oliver Hospitality, Ethan Orley, shares insight into the brand's expanding portfolio, its two most recent property additions, and three developments on the immediate horizon. With plans to grow at a cadence of two to three hotel projects per year, Oliver Hospitality remains committed to revitalizing historic buildings and deepening ties with the communities they serve. READ MORE
Hotel booking isn't what it used to be. Travelers are overwhelmed, skeptical of perfect reviews, and craving real validation. They trust messy UGC, influencer signals, and increasingly, AI trip planners. Discovery now happens in micro-moments, and even small booking friction can cost you the sale. The takeaway: be specific, be authentic, and make reserving so easy guests don't hesitate. READ MORE
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Human trafficking is a global problem that has increasing insurance coverage implications. According to the Labor Organization Board, in 2017 there were 24.9 million victims of human trafficking worldwide. Human trafficking has become a serious concern not only for those victims and their families, but for those in industries that could arguably benefit from the human trafficking enterprises. READ MORE
COVID-19 halted in-person meetings and we haven't been the same since. Amidst and following this shift, Meet Chicago Northwest (MCNW) was able to innovate and expand, while also creating a toolkit for future obstacles that may arise. Destination marketing executive, Heather Larson, President and CEO, believes that the future of meetings and events will rely heavily on key technology. READ MORE
As the world increasingly values wellness, companies must, too, especially when booking business meetings and retreats. While the top priority for these trips is employee learning and financial results, planners can take their trip to the next level by including outdoor meeting spaces, group activities and wellness initiatives. Margaritaville Hotel Nashville has implemented these additions to offer a transformative experience for business travelers. READ MORE
Digital transformations accelerated by the pandemic have shifted travelers' expectations. Travelers expect to find all of the information about a hotel - availability, guest reviews, location information, dining options, and more - at a moment's notice from whatever device they're using. To meet these new expectations, hospitality brands need to invest in modern search technology to create a seamless digital experience. READ MORE
