Siari, a Ritz-Carlton Reserve, Appoints Guillermo Varela as General Manager
Siari, a Ritz-Carlton Reserve, set to debut in Winter 2025, has appointed Guillermo Varela as General Manager. Located within the 800-acre private community of Nauka between the Sierra Madre mountains and the Pacific Ocean, the property will join the exclusive Ritz-Carlton Reserve portfolio, known for its rare and immersive destinations deeply connected to their locales.
In his new role, Varela will oversee all operations for the resort's 86 keys, including a five-bedroom presidential suite, and elevated Ritz-Carlton Residences featuring 34 turnkey four- and five-bedroom ocean view residences. With more than 15 years of international leadership experience, he is recognized for fostering teams that deliver exceptional service while honoring local culture.
"Siari, a Ritz-Carlton Reserve, represents a rare opportunity to bring the brand's ethos to one of Mexico's most captivating coastal landscapes," said Varela. "Alongside a passionate team, we look forward to welcoming guests to a place where thoughtful design, refined culinary experiences, and a profound connection to nature and culture create an unforgettable journey for guests to return to, time and time again."
A native of Costa Rica and raised in Spain, Varela's career has spanned luxury properties across the globe, most recently as Managing Director of a leading hotel in San Miguel de Allende. In addition to his hospitality leadership, he serves as a tourism advisor for the city's government, further shaping his expertise in destination stewardship and cultural engagement.
Anchoring the private community of Nauka, Siari, a Ritz-Carlton Reserve will feature the region's largest swimmable beach—spanning over 4.5 miles—five distinct culinary venues led by acclaimed Mexican chef David Castro Hussong, an 18-hole Tom Fazio-designed championship golf course, a locally inspired wellness center rooted in indigenous traditions, and immersive environmental programming, including a highly educational kids' club. Designed by Mexico City-based Bernardi + Peschard Arquitectura, the resort's contemporary design harmonizes with lush jungle, mangrove, and ocean views. The property is easily accessible via a new high-speed toll road, located 45 minutes from Puerto Vallarta International Airport and 35 minutes from Tepic International Airport with a private FBO. In addition, the Nauka community also features an on-property helipad and deep-slip marina.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
