Wyndham Grand Barbados, Sam Lord’s Castle All Inclusive Resort Welcomes New Director of Sales and Marketing
Wyndham Grand Barbados, Sam Lord's Castle All-Inclusive Resort is pleased to announce the appointment of Petra Roach as Director of Sales and Marketing, bringing a dynamic and strategic leadership approach to one of the island's most iconic all-inclusive resorts.
With an extensive background in tourism leadership and destination marketing, Roach's appointment marks a significant milestone as she transitions from the public to the private sector. Having led transformational campaigns in key source markets, she now steps into this role with a clear vision: to strengthen the hotel's market presence, grow revenue through strategic partnerships, and solidify Wyndham Grand Barbados Sam Lord's Castle as a leader in the luxury all-inclusive segment.
"This next chapter represents an exciting opportunity for me to apply my deep market knowledge, industry relationships, and brand-building experience in a more targeted and commercial way," said Roach. "Wyndham Grand Barbados is a standout product with exceptional assets. The goal is to sharpen our value proposition, cultivate long-term loyalty, and drive sustainable growth, particularly through group and tour operator business, while elevating our unique selling points."
As the island's largest resort with 422 all-inclusive guest rooms, Wyndham Grand Barbados is uniquely positioned to attract both vacationers and corporate travelers seeking a vibrant, culturally rich destination for events and retreats. Since its opening, it has established a solid footprint, and with Roach at the helm of sales and marketing, it is poised to accelerate its performance and expand its global reach.
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