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HOTEL EXECUTIVE

Old Edwards Inn & Spa Appoints Branden Fein as Spa Director

USA, Highlands, North Carolina. August 28, 2025

Old Edwards Inn & Spa is pleased to announce the appointment of Branden Fein as the resort's Spa Director. With over 20 years of experience in the luxury wellness industry, Fein brings a seasoned perspective and a deep passion for curating exceptional spa experiences. His return back to Old Edwards Inn marks an exciting new chapter for the award-winning spa.

A respected leader in the field, Fein has held executive spa leadership roles at premier properties across the country, including Executive Director of Spa & Wellness at Hotel Crescent Court in Dallas, TX, and Director of Spa at Pinehurst Resort & Country Club in Pinehurst, NC. He also held multiple leadership positions at Mokara Spas at Omni Hotels & Resorts in San Antonio, TX, where he honed his reputation for excellence in service and innovation.

In his new role, Fein will oversee all facets of the spa's operations, with a vision to further elevate its offerings through curated treatments, upraised guest experiences, and an unwavering commitment to wellness. His understanding of the complex spa marketplace, combined with a talent for inspiring teams and exceeding guest expectations, makes him well-positioned to lead Old Edwards Inn & Spa into its next era.

"I'm eager to return to Old Edwards and the vibrant Highlands community," said Fein. "This property holds a special place in my heart, and I'm excited to build upon its legacy by enhancing our wellness offerings and delivering elevated, transformative experiences to every guest."

Fein is also a passionate traveler and lover of great food and wine—interests he shares with his wife, Johanna, as they settle into life in Highlands.

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