James Sheets Joins Hotel Per La as New Director of Sales and Marketing

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USA, Los Angeles, California. June 12, 2025

Hotel Per La, an Italian-inspired urban escape in the heart of Downtown Los Angeles, announces the appointment of James Sheets as its new Director of Sales and Marketing. With over 26 years of experience in the hospitality industry, Sheets brings a wealth of knowledge to his new role, having held key leadership roles at prestigious hotels such as The Ritz-Carlton, Marina del Rey, and The Ritz-Carlton, Atlanta.

In his new role, Sheets will develop and implement sales strategies to achieve revenue targets and increase market share for Hotel Per La. He will also oversee the development and execution of marketing campaigns across multiple channels aimed at boosting brand awareness and engaging key audiences. Sheets' approach will focus on creating innovative strategies that drive both short-term and long-term growth for the property.

"I look forward to leveraging my experience in hospitality to create strategic sales and marketing initiatives that align with the vision of Hotel Per La," says Sheets. "By building strong partnerships and executing targeted initiatives, I am committed to driving the property's growth and ensuring its continued success as a standout destination in Downtown Los Angeles."

A North Carolina native, Sheets has a diverse background in both hospitality and leadership, having served in the United States Marine Corps for six years before transitioning to the hospitality industry. His experience in sales, marketing, and team leadership will be pivotal in driving the property's success.

Hotel Per La continues to expand its leadership team, reinforcing its commitment to not only enhancing the guest experience but also solidifying its position as a premier luxury destination in Downtown Los Angeles. By adding experienced professionals like Sheets, the property is poised to refine its sales and marketing strategies, drive measurable revenue growth, and deepen its connections within the local and global hospitality landscape. Hotel Per La is committed to delivering exceptional, personalized experiences for guests while continuing to elevate the hotel's standing in a highly competitive market.