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Modern hospitality cybersecurity has transitioned from a technical IT function to a strategic C-suite priority. As hotels evolve into technology-driven ecosystems, digital resilience is essential for brand reputation. Executives must lead by aligning security with business risk and engaging in collective industry defense. Protecting guest data is now as vital as physical safety to ensure trust. READ MORE
In 2026, experiential family travel is becoming a top priority over material investments. Is your hotel doing everything in its power to target this profitable segment? itavi founder and CEO Ayana Rodriguez shares why families are budgeting for travel over things, how top destinations are answering the call and strategies on how to retarget your marketing campaign to families more interested in emotions over transactions. READ MORE
With rising labor, operating, and borrowing costs, hotel marketing and PR teams may feel tempted to turn to AI to outsource portions of their work. However, there are instances in which using AI to promote your property can do more harm than good. Let's review nine ways hotel marketing and PR teams should never use AI. READ MORE
Hotels need to look for horizontal and vertical integration options if wanted to stay relevant in the longevity/wellness space. Closer cooperation between hotels and gyms, fitness centres, wellness clubs, etc. is not a tactical partnership idea. It is a structural response to how longevity is actually built. Hotels may need to look at longevity, etc. as a flow and not as a product or service. READ MORE
This article examines how discounting in luxury hospitality can create an illusion of success: occupancy and RevPAR recover, but brand equity quietly erodes. Frequent discounts condition guests to wait, weaken pricing power, distort guest mix, and increase channel dependency. True long-term performance, the author argues, comes from discipline, restraint, and protecting trust-not short-term volume gains. READ MORE
The hospitality industry faces a pivotal shift as evolving guest expectations and operational challenges outpace outdated value propositions. To thrive, hotels must embrace purpose-driven hospitality, personalized experiences, and operational alignment. By redefining their brand promise and addressing modern traveler priorities, hotels can foster guest loyalty, enhance profitability, and build sustainable success in an increasingly competitive market.
READ MORETroy Dixon, General Manager at Central Station Memphis, explores the multifaceted charm of adaptive reuse hotels in this thought-provoking piece. By seamlessly blending historical authenticity with contemporary comfort, these hotels offer travelers a unique and immersive experience. The intersection of travel and history becomes a tangible reality, allowing guests to stay in transformed spaces and partake in the rich narratives embedded within the walls.
READ MOREHoteliers may see an increase in available capital in 2024, much of it from private credit lenders. Lenders can channel new originations towards hotels due to the advantageous cap rates and continued robust operating performance. In this setting, hoteliers should consider exploring tailored, alternative financing options. Regarding term loans, as banks pull back, CMBS is still a viable option.
READ MORENearly half of travelers (47%) are now booking multi-generational trips - a 17% jump from last year, creating a huge opportunity for hotels and resorts to rethink their offerings. Hotels and resorts have several opportunities to embrace this booming trend today and start reaping the rewards. Jeff Rudder, General Manager at Skytop Lodge, shares strategies to attract these travelers and turn family getaways into unforgettable experiences.
READ MOREHotels are hubs of activity and the potential risk of a guest slip and fall or other incident is seemingly everywhere. What can the hotel management team do to adequately manage and reduce risk? This article provides an overview of operational insurance typically carried by a hotel, guidance for responding to covered claims when accidents occur as well as recommendations for claim prevention.
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