What is hotel spa 4.0? How can hotel spas respond to the growing interest in anything healthy? Hospitality developers and operators need to achieve a better integration and coordination aiming at guests well-being. It is time to parallel to C-suite introduce W-suites! Goodbye hotel spa, hello hotel health hub! READ MORE

Hotel Spas are in need of a reset. We have been for a while. COVID-19 may not have been the cause for many of our woes, but it may prove to be the much needed catalyst for change and more importantly, it has given us the cover that we wanted. Now is the time. READ MORE

The pandemic is a profound reminder of the need to look after our health, each other and the planet. There are plenty of spa and wellness developments at Melia? Koh Samui that support our belief hotels that lessen their carbon footprints and improve the plights of their local communities are more appealing than ever in our brave new world. READ MORE

With an infinite number of ways to define wellness and the many meanings it has for each of our property's guests, we have the opportunity now more than ever to get creative with activities and service offerings that generate a sense of well-being through happy, relaxing, reflective, adventurous, educational and joyful engagement both in and out of the traditional spa walls. Offerings that generate attention, create customer loyalty, and ultimately generate revenues. READ MORE

Geothermal properties are experiencing a rapid resurgence with a positive outlook ahead. Over one-hundred industry leaders recently provided insight on the increasing popularity of hot springs soaking. Several new facilities were unveiled in 2020 and dozens of improvement projects are underway. Many of these restorations are located at historic sites from the late-1800s. This renaissance demonstrates strong consumer interest in wellness-oriented activities. READ MORE

Forming new relationships and participating in healthy collaborations, conferences and industry groups have become cornerstones to building strong frameworks to conducting business. Amid the many challenges we have faced throughout COVID, travel restrictions and meeting and conference cancellations; this unparalleled time highlights the challenges and continued importance of developing our interpersonal and professional relationships. READ MORE

As vaccinations re-energize our population and our anticipation for travel, we have to wonder: what will the future feel like? How can we carry the innovations inspired by a pandemic into creating new spa experiences -- and tomorrow's adventures? Ben Farber, President of Bristol Associates, takes a look at the lessons to hold on to, including five key tools to keep from the last year. READ MORE

Travel is experiencing a comeback, but with that comes a newfound sense of anxiety from travelers who have spent the past year at home. In order for the hospitality industry to return to its pre-pandemic numbers, it's important to understand the new habits that travelers have acquired the past year and welcome guests back with a reimagined experience that has comfort and ease built into all touch points. READ MORE

The COVID-19 pandemic has been devastating to the hotel industry in so many ways. If hotels were able to weather the storm, how and when do sales and marketing activities get revived? How do hotels do more with less and what can be done to prove that your marketing and advertising initiatives are working? I don't have all the answers but I'll share my thoughts and opinions on this subject after spending the last 20 years selling and marketing hotels across the country. READ MORE

Alain Spieser, Marketing and Communication teacher at the Geneva Hotel School, gives his perspective on how Covid 19 crisis affecting hotel sales & marketing activities has influenced the fast pace development of more extensive and efficient use of Digital tools. Can the guest experience be digitalized? READ MORE

Along with operations, the pandemic thrust sales and marketing staffs front and center, as they worked creatively to reach guests through a maze of enhanced cleaning and safety standards, local regulations or, in some cases, consumer trepidation. This article will consider how we can reach both leisure and group guests under today's challenging hospitality environment, and what guest engagement might look like moving forward. READ MORE

After experiencing 15 months of a global shut down, what have we learned? How do we reopen? Are we actually experiencing a "new normal" or is it business as usual? In planning how to do this, the hotel industry can take a lesson from Steve Job's playbook in launching the "Think Different" advertising campaign. The innovative concept was brilliantly conceived and executed to drive the point of the power of a different perspective. READ MORE

To continue to drive strong bookings post-pandemic, hotel sales & marketing teams need to stay true to delivering their core message while also getting creative to explore new media opportunities and community partnerships. As consumer travel habits continue to shift, staying mindful of your hotel's strong strongest attributes will allow you to focus on travelers who are ready to book. READ MORE

Attracting top talents is always one of the most difficult tasks in the hospitality industry, even with a strategic process in place. While many Top Executives are made redundant and looking for new positions elsewhere this year, and a business that might come back looking very different, the task of making strategic hiring decisions is one that deserves special attention. READ MORE

Buckle your seatbelt! The rebound is coming and here is some horsepower to help fuel it. By leveraging specific data and segments, outside staffing solutions and social messaging, you can combat limited brand support, conflicting forecasts and less seasoned staff. This article will most likely surface some ideas or tasks that you know need to be done and that keep getting postponed for later. READ MORE