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Rapid growth in social media platforms such as TikTok and a marked increase in influencer marketing spend mean it has never been more important to invest in your social strategy. We saw social media platforms change rapidly in 2021, shifting away from static images and championing short-form video. So, how can hotels utilise social media to its full potential? READ MORE
Social media can be one of the most effective methods of communication with both your existing and your potential future customers. Having a clear and well-planned social strategy is the best method of ensuring success, so here are 5 of Wolfenden's top tips on how to create a winning social media strategy. READ MORE
Starting (or restarting) your hotel on social media is no easy feat. From how to delegate tasks, to how to budget, to how to leverage ads and communication, here is your comprehensive guide to social media for hotels in 2022. Bonus tips and tricks at the end of the article. READ MORE
Since the early days of planning trips with friends on casual online chatrooms, social media has come a long way. From ideating to planning to booking and beyond, travel and hospitality brands now have opportunities to influence each buying cycle phase on social media platforms. Establishing your unique brand voice through social media marketing is an intricate process. For the marketers' benefit, here are the emerging trends for 2022 that will impact your hotel marketing on social channels READ MORE
With social media, success begins by fostering engagement and providing inspiration. Being experiential, authentic, relevant, and consistent across your social media communications will help increase those essential engagement metrics. Now more than ever, gaining trust, building relationships, expanding reach, and encouraging action will directly influence your hotel's financial and operational performance. READ MORE
The advent of digital workers powered by Robotic Process Automation (RPA) is poised to significantly enhance operational efficiency and improve the guest experience. A research study conducted by Dr. Aluri and his co-authors, employing a case study method, revealed that high-tech digital solutions for workers can augment intelligence, allowing humans to concentrate on the high-touch aspects of the hospitality industry.
READ MOREExperiential travel has surged in popularity, driven by affluent Millennials and Gen Z seeking unique and immersive experiences over material possessions. This trend is fueled by higher disposable incomes and a YOLO mentality. Popular activities include scuba diving, ziplining, and cultural city trips. Resorts and travel businesses are adapting by offering specialized packages and environmentally conscious options to cater to these preferences.
READ MOREFrom mismanaged resources to overlooked opportunities, scaling efforts can easily falter. In this article, Maria Flores Portillo puts together a "Not-To-Do" list-a guide to avoiding the pitfalls that threaten even the most promising businesses. With this roadmap, readers will be better equipped to navigate the complexities of scaling while ensuring their business thrives in the long run.
READ MOREAs travellers increasingly look for immersive and authentic programmes and adventures, hotels may need to update their strategies to be able to provide quests with truly unique and unforgettable experiences. Here are the key trends and forecasts hotel operators, developers and investors need to know about experience-led travel and its effects on the hotel sector in 2024.
READ MORESavvy F&B operators and marketers are redefining dining experiences in the wake of ever-changing guest wants and rising food costs. This isn't just about serving meals, it's about creating stories, carving out unique spaces, and building fruitful partnerships. In "Raising The Bar In Hotel F&B," Amy Draheim showcases how to transition hotel F&B outlets from routine offerings into dynamic, revenue-generating bars and restaurants.
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