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Everyone knows about Facebook, Instagram, Twitter, YouTube, and other social media platforms, yet there is much confusion about how to use them effectively for business purposes and how to actually drive measurable revenue and profit. Success requires time, effort, and experienced professionals with a targeted and defined strategy. How can hotel executives leverage and benefit from social media platforms? READ MORE
The novel coronavirus pandemic has helped accelerate the trend of employing social media as a key strategy for hospitality sales and marketing. This is where our guests are found and where they make many of their important buying decisions. Keys to success include careful selection of opportunities to engage potential guests, IT security and a strong sales culture within the organization. READ MORE
Travelers are yearning for more sensation-rich experiences this year. Architects must adapt to this changing demand by designing hospitality spaces that defy expectations and heighten the sensory experience. Utilizing nature is of the utmost importance in our work as designers, as the sensory-rich feedback from the great outdoors awakens our senses, improves our moods, and creates transcendent experiences. READ MORE
Now more than ever, social media is a place for businesses to connect and share with their audience. This engagement provides those in the travel and tourism industry the opportunity to collect valuable first-party data. Though how brands utilize that data will ultimately make or break its worth. READ MORE
Through digital channels, hotels can prioritize connecting with guests at all phases of their stay and champion operational directives. Ensure your social media strategy augments operations teams and their efforts with guest communications, reputation management, rewarding loyalty, creating ambassadors, content development, hotel programming and strategic partnerships – with key takeaways to ultimately enhance the guest journey. READ MORE
The advent of digital workers powered by Robotic Process Automation (RPA) is poised to significantly enhance operational efficiency and improve the guest experience. A research study conducted by Dr. Aluri and his co-authors, employing a case study method, revealed that high-tech digital solutions for workers can augment intelligence, allowing humans to concentrate on the high-touch aspects of the hospitality industry.
READ MOREExperiential travel has surged in popularity, driven by affluent Millennials and Gen Z seeking unique and immersive experiences over material possessions. This trend is fueled by higher disposable incomes and a YOLO mentality. Popular activities include scuba diving, ziplining, and cultural city trips. Resorts and travel businesses are adapting by offering specialized packages and environmentally conscious options to cater to these preferences.
READ MOREFrom mismanaged resources to overlooked opportunities, scaling efforts can easily falter. In this article, Maria Flores Portillo puts together a "Not-To-Do" list-a guide to avoiding the pitfalls that threaten even the most promising businesses. With this roadmap, readers will be better equipped to navigate the complexities of scaling while ensuring their business thrives in the long run.
READ MOREAs travellers increasingly look for immersive and authentic programmes and adventures, hotels may need to update their strategies to be able to provide quests with truly unique and unforgettable experiences. Here are the key trends and forecasts hotel operators, developers and investors need to know about experience-led travel and its effects on the hotel sector in 2024.
READ MORESavvy F&B operators and marketers are redefining dining experiences in the wake of ever-changing guest wants and rising food costs. This isn't just about serving meals, it's about creating stories, carving out unique spaces, and building fruitful partnerships. In "Raising The Bar In Hotel F&B," Amy Draheim showcases how to transition hotel F&B outlets from routine offerings into dynamic, revenue-generating bars and restaurants.
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