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There might not have been a city that was hit harder than New York during the beginning of the pandemic. Learn how one management company utilized engaging, quality content and messaging, during the global health crisis to keep the dream of travel alive in the city that never sleeps. READ MORE
Publishing quality sharable and branded content will do more for a social media strategy than fixating on engagement, paid promotions, and analytics. By reshaping the parameters for expected success, businesses can learn to grow their accounts through thoughtful experimentation. Companies that prioritize reach and consistency are likely to see the greatest return on investment as real users share posts and platform algorithms value account activity. READ MORE
Lodging professionals have been attempting to identify ROI of social media formulas for nearly two decades. Emerging research evidences it is likely that current approaches and formulas are not only inaccessible, but unwise. This article identifies trends in assessing social media successes in the lodging industry, while also forecasting the future of social media in our industry. READ MORE
Should you hire a firm that does both PR and social media? Since they are separate services with different skill sets, what's most important is the depth and breadth of experience of each team. In this regard, there are several benefits to hiring a firm that only does PR and an agency that only does social media. At Quinn we work with social media agencies. READ MORE
A well-crafted social media presence seems almost effortless on the surface but behind the scenes demands strategic planning and compelling content. Whether you're deploying videos and live streams, harnessing your staff and guests' photographic and videography skills, or collaborating with quality influencers, the principles of communication remain the same - presenting a compelling hook, angle and story to cut through. READ MORE
In the ever-competitive world of hospitality, understanding guest willingness to pay (WTP) is the golden key to unlocking optimal pricing strategies and maximizing hotel revenue. WTP essentially translates to the highest price a guest is prepared to shell out for a hotel room and its associated services. By deciphering this value, hotels can strike a delicate balance between attracting guests and securing healthy profit margins.
READ MORELodging managers who know the mechanics of double-entry accounting understand the world of checks and balances for their business. This age-old process is a main financial staple in all industries where debits and credits truly rule the accounting world. This article will provide an easy-to-follow tutorial for the uneducated using real world examples.
READ MOREHotel ownership is increasingly complicated. Hotel owners need someone who knows the industry and can advocate on their behalf, cut unnecessary expenses, optimize contracts and keep them competitive. Walter Peseski, SVP of Asset Management at Garfield Public/Private, explains why third-party asset management is a vital resource for protecting your investment and driving value creation for the long-term.
READ MOREThe hospitality industry is famous for its ability to create special experiences through exceptional customer service. From the ability to guess a guest's favorite drink order to anticipating their need for extra towels, personalization has been the foundation of creating lasting memories since forever. However, as technology continues to advance, today's consumers are looking for a deeper level of customization in their hospitality experiences.
READ MOREAs automation reshapes hospitality, hotels are discovering how smart tech can elevate service, streamline operations, and support sustainability-without losing the human touch. From AI-driven energy savings to personalized guest experiences, this article explores how innovation is redefining luxury. Discover how forward-thinking properties are blending efficiency with empathy to meet the evolving expectations of modern travelers.
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