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The mobile capabilities that became table stakes for hotels during the pandemic – contactless check-in and keys, QR codes, apps – are good, but they don't go far enough. There are still gaps in the mobile guest experience, a lack of cohesion between systems on the back end, and a newfound wealth of data that's underutilized. READ MORE
Resistance is futile. Guests have made it clear and are now expecting a personalized, mobile-first experience. It's no longer an option, but a requirement. If there was any silver linings from the pandemic, it was the shift in perception and speed of adoption of mobile technology. With current staff shortages and uncertainly with future protocols, now is the time to embrace mobile technology to help mitigate these uncontrollable circumstances while increasing revenue. READ MORE
This article answers a vital question for hoteliers on whether investing in Mobile Payment technology is worth it. There is a discussion about the type of mobile payment solutions available to hoteliers to incorporate into your properties, and then there are some pros and cons of adopting the technology in your property. Ultimately the article encourages the adoption of Mobile Technology and provides justification for this stance. READ MORE
Voice quality and other issues have been an increasingly prevalent issue with more contact center agents working remotely during the pandemic. The accelerated shift to at-home agents during COVID-19 ripped a hole in contact centers' ability to manage technical issues as well as offer consistency across network environments, including those that negatively impact customer experience during interactions with callers. READ MORE
A mobile app has become an essential technology at every phase of the guest experience - and now, it's becoming vital to the workforce as well. Used to facilitate communication, improve and streamline workforce scheduling, implement safety regulations, and even promote financial wellness, mobile apps now form a crucial component in a hotel's ability to gain a reputation as the employer of choice. READ MORE
A bird's eye view from a seasoned industry expert on how to analyze past financial trends and data, and use that information to project into the future, protecting finances in order to run a successful business. The article includes preemptive strategies and tips for including the whole hotel team in a plan for financial health moving forward.
READ MOREPeople are the most important part of the hospitality industry, and in today's world, technology is a vital piece of their toolkits. The most successful hotel organizations and the technology companies that support them have found a way to balance both the use of innovative technology with live or in-person service and provide customers with options to choose how they want to interact with our companies.
READ MOREGen Z's nonlinear shopping habits and social media have disrupted the traditional marketing funnel. Brands must adapt by prioritizing engagement over mere exposure and personalizing marketing with data-driven insights. The travel industry is particularly affected, with consumers interacting with brands across multiple touchpoints. To succeed, brands need to be agile, responsive, and prioritize building connections through authentic engagement.
READ MOREPop-up events offer hotels and restaurants an innovative strategy to boost foot traffic and engage customers. These limited-time experiences capitalize on trends and cultural moments, creating Instagram-worthy spaces with unique F&B offerings. Successful pop-ups require careful planning, creative themes and strategic partnerships. By attracting diverse clientele and generating buzz, businesses can convert one-time visitors into long-term customers and gain valuable insights for future operations and brand development.
READ MOREAI tools are revolutionizing how the hospitality industry handles online reviews and reputation management. They enable real-time monitoring and personalized responses, providing deep insights into guest feedback. This technology greatly enhances customer satisfaction by improving service quality and allowing for hotels to maintain a strong online presence, ultimately fostering guest loyalty and boosting business performance.
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