How can hoteliers tell stories on social media without guest photos? In this article, Screen Pilot Social Media Manager Arielle Rubenstein will teach you a few new tricks to get your beacon shining bright again as soon as possible. Let your guests and followers walk the journey with you and you'll discover a mutually beneficial relationship that lasts - and creates revenue. READ MORE

With a travel reboot just around the corner, hoteliers can lay the groundwork now for a successful recovery through smart, strategic use of social media – both proactively and via listening for trends and traveler sentiment. It provides a platform to raise awareness and to build trust. This article addresses five effective ways to use social media in your recovery strategy. READ MORE

During these moments of Covid-19, hotels are operations and business models have changed drastically. With budget cuts and reduced staff, although this can be seen as unfavorable, this presents a great opportunity for hotels to create a strong operational foundation. Bob Holland, Associate Partner with Strategic Solutions Partners provides a ten-step Hotel Recovery Playbook to help hotels strengthen their operational performance. READ MORE

Social media as we know it today was jump-started by advances in communications, first with a maturing Internet, and, then, mobile devices like always-on smart phones and tablets. Social media offers creative new ways to reach guests, staff and industry partners, as well as form collaborations with worthwhile causes and community groups. Regardless, hospitality organizations must exercise caution and take care to control the conversation as much as possible. READ MORE

As we look ahead to 2021, Influencer marketing will solidify its position as a key strategy for brands, especially in travel. The challenge will be, as always, to decipher who is an effective amplifier of your message and who is a freeloader with an Instagram account. Maximize your connection to guests through the use of social media and influencers. READ MORE

The Spa industry is a notoriously late adopter of technology and innovation solutions. Now is the time for revolutionary thinking and new technologies to lead the way. This article explores technology to improve the guest experience. From market segmentation, to touchless spa treatments, to personalized spa services, new innovations enable a more efficient operations strategy and improved service delivery. READ MORE

The pandemic brought unprecedented hurdles for the hospitality industry. With nationwide lockdowns and ongoing safety concerns came a deep decline in demand for travel. The extended stay segment prevailed, however, while traditional transient hotel models faced difficulties from all sides of business. Bruce Haase, President and Chief Executive Officer of Extended Stay America explores the extended stay segment and the factors that contributed to the company's resilience during this tumultuous time. READ MORE

In the wake of 2020, COVID-19 brought about mass lockdowns causing waves of people to flock to the online streets. Social media has become a vital platform of trust and engagement between consumer and business as a new universal language of online presence takes over word-of-mouth. So, filing rooms in a hotel requires sharing a little more than a brochure. READ MORE

In this article by Katie Adkisson, Partner & Co-Founder of Reed Public Relations, hoteliers of all sizes can adopt four tried and true tactics for unique social media content creation. Katie explains the importance of focusing on customer data, keeping brand content consistent across platforms, and varying verbiage based on the social media platform to achieve maximum success in the social media space. READ MORE

During Covid time, hoteliers have had to become creative in how to use social media to engage with past, current, and future guests. Stephanie Smith of Cogwheel Marketing has broken down social media marketing into 3 phases, Pause, Recovery, and Growth. In each phase, she explains the types of posts hotels should create, how to recognize the demand patterns within markets, paid social media strategy, and the KPIs to focus on. READ MORE

Facebook faced numerous backlashes and is no longer a cool cyber place among young internet users. Some even called for #DeleteFacebook and left Facebook. Through a review of relevant reports, this paper addresses several critical questions: Is Facebook losing charm? Should hotels abandon Facebook? Which social media platforms are popular now? What actions should hotels take in social media marketing? READ MORE

This article provides tips on actions that can be incorporated into your COVID-19 recovery strategy to boost customer trust, strengthen relationships, and bring their business back to your establishment. Social media is a viable tool that can prove beneficial when utilized in a strategic way. The article provides in-depth suggestions for hotels and other hospitality businesses can employ via Social Media. READ MORE

Can you imagine life without social media? Whether personal or business social media communications is a constant presence in our lives. Both anecdotal and statistical research support the importance of social media in the vacation industry. We all acknowledge the importance of social media. The question remains: how do you make it work for your property or your travel related business? READ MORE

Many hotel marketing teams, specifically those representing high-end lifestyle properties, are inundated by hundreds of proposals for "collaborations" each year by self-proclaimed influencers willing to build awareness for a brand in exchange for a hosted vacation. Social media marketing continues to skyrocket as an effective strategy for building buzz but finding the right partnerships and maximizing them is critical for success. READ MORE

What are some of the more important challenges hotel management will need to confront in 2021? And what new cravings will post-pandemic travelers be requesting in this new era of travel? Srinath Yedla, of Yedla Management Company discusses the big issues hoteliers faced in 2020 and takes a look at trends he predicts for 2021 that other small- to mid-tier hoteliers need to recognize. READ MORE