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Digital marketing can be leveraged in many ways to drive guests to a hotel's website and ultimately on-property. As we navigate through the fast-paced digital landscape of 2024, the strategies outlined in this article-ranging from crafting hotel websites, management of online reputations, optimized hotel listings, to social media-highlight a multifaceted approach to drive guest engagement and bookings across all verticals. READ MORE
Amid economic uncertainties, hotels face financing challenges. Economists predict a soft landing, but recession fears still persist. Hoteliers must manage debt and Property Improvement Plans, especially those with variable-rate financing. Traditional lenders retreat, leaving the private market as the primary source. Despite hurdles, hotel construction deals offer opportunities in a market with constrained new supply. READ MORE
Hotel food & beverage is ramping up in popularity once again, and now is the time for hotels to establish themselves as local dining destinations. Operators must embrace emerging trends and redefine their F&B strategy to stand out in today's marketplace while keeping a lid on operating costs. Hotels must be open to experimentation and reinvention to exceed guest expectations, starting with a return to high-quality service fundamentals. READ MORE
This article traces the evolution of hotel controllers from 1989-today with a focus on identifying effective training. Findings include the identification of a skills gap between projections and reality. The article delves into understanding the expanding skills necessary for today's controllers, offering a futurologist's insight on what the future will demand: a blend of soft skills, strategic planning, and an acute financial acumen. READ MORE
In the dynamic realm of social media, Artificial Intelligence (AI) emerges as a transformative force, redefining the landscape of creativity and engagement. Insights from industry leaders -- Leora Novick, founder of Persephone Social; Adam Wallace, founder and CEO of Spherical, and Audrey Gonzalez, director of marketing and communications at Grace Bay Resorts -- illuminate the profound ways AI is reshaping social media strategies, fostering innovation, and optimizing efficiency. READ MORE
Evidence suggests that for hospitality businesses, the impact of AI to date has been generally positive. The research also seems to indicate that customers are open to the use of AI, although they are concerned about automation replacing face-to face human interactions. Hospitality organizations should therefore utilize a combination of artificial and human intelligence to effectively compete on customer experience.
READ MOREWorried that wellness has become a tired and overused concept? Interested in what wellness could offer to hotels but do not want to become a wellness hotel? There is a concept that can offer a solution to hotels and hoteliers looking for a sounder foundation to their offering. Consider is PERMAH model as relevant alternative.
READ MOREAll of the mobile apps we use every day require a strong underlying communications infrastructure. The app doesn't work unless the phone works. And the phone relies on a strong wireless infrastructure network. But even today, challenges remain to get cellular signals inside buildings. Deploying distributed antenna systems (DAS) and increasingly private wireless networks can mitigate these obstructions.
READ MOREAs 2025 approaches, the hotel industry faces a wave of maturing debt amid rising cap rates and delayed property improvements. With traditional bank financing tightening, private lenders emerge as key players. This shift presents both opportunities and challenges for hotel owners and investors. Understanding the pros and cons of each financing option becomes crucial for navigating the evolving market landscape.
READ MOREIn today's environment, all businesses, including those in the hospitality industry, should plan and prepare for a government inspection, audit and/or unplanned visit. Not only does this make good practical sense but provides the added value of encouraging and assisting general regulatory compliance. Worry is not preparation; action is preparation. With the right action, in advance, businesses can be equipped to deftly handle whatever might come their way.
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