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Hospitality can wield great influence over our guests' wellness given the increasing demand for access to wellness during travel and the importance of maintaining a wellness lifestyle. The provision of information, supporting and encouraging new wellness behaviours is key. Simon Saunders, VP of Strategic Health & Wellness for RLA Global explores guest expectations, the how's and why's of promoting, influencing, and educating guests' wellness. READ MORE
As we navigate the challenges of climate change, shifting work paradigms and evolving guest preferences, the hospitality industry is experiencing a transformative shift in how hotels are conceptualized and built. Key trends shaping the future of hospitality design, such as the burgeoning Work From Hotel movement, meet immediate needs and demonstrate a forward-looking approach to creating sustainable, functional and memorable guest experiences that will extend into 2024 and beyond. READ MORE
Stephanie Smith, the CEO of Cogwheel Marketing & Analytics, advocates for breaking down silos between sales, marketing, and revenue management, likening it to crafting a winning football team. She is addressing the misconceptions in each area, the article advocates for shared perspectives, education, and a holistic approach to achieve long-term success in the competitive market. READ MORE
Explore nonimmigrant avenues such as L-1, TN, H-1B, E-2, E-3, and H-2B visas to diversify your hospitality workforce. Each option offers unique opportunities for various positions, from managerial roles to temporary staffing. Understanding and leveraging these visa categories can enhance your recruitment strategy, tapping into a broader talent pool and enriching your team with diverse skills and perspectives. READ MORE
In the fiercely competitive hospitality landscape, hotels continuously strive to innovate and stand out from rivals. One effective approach involves capitalizing on the proximity of the hotel to popular travel destinations. By strategically aligning with nearby attractions, hotels can enhance their allure, boost occupancy rates, incorporate successful marketing strategies, and curate a distinctive guest experience. READ MORE
In hotel marketing, digital strategies must transcend silos to align with sales and revenue teams for a competitive edge. Acronyms like SOV, ROAS, and CTR are important but only when tied to real performance gains. Success hinges on clear differentiators, collaboration on future need dates, addressing online gaps, and long-term planning. Continuous education and data-driven decisions ensure sustainable growth.
READ MOREIn today's competitive hospitality landscape, relying solely on instinct and historical trends is no longer enough. Guest feedback is a powerful, often underutilized sales tool that offers real-time insights into what customers truly value. ComOps helps hospitality brands harness this feedback. With these insights, teams can proactively address issues, personalize pitches, and build trust through data-backed social proof turning customer voices into a strategic advantage that drives revenue and retention.
READ MOREIn the highly competitive hospitality industry, hotel amenities play a crucial role in shaping the guest experience. They are not just mere add-ons but integral components that can elevate a guest's stay from satisfactory to exceptional. Amenities serve as a key differentiator and can significantly impact a hotel's reputation, guest satisfaction, loyalty and overall business success.
READ MOREKathleen Lin-Hurtubise highlights the tragic death of Liam Payne in Buenos Aires as a call for the hotel industry to prioritize guest safety. She advocates for integrating safety into daily operations through emergency preparedness, mental health first aid, and proactive risk management. Safety should be a cultural commitment, not just a set of rules, to prevent future tragedies.
READ MOREVetted and proven certification programs in best sustainability practices make company, community and media outreach a linchpin of stewardship success. Travelers want to know what you're doing to help the planet, conserve resources and exist in harmony with the environment. Here's how to let them, your immediate community and the world at large know about it-and bulk up your bottom line in the process.
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