Sam Moon Group Plans June Opening of New Hyatt Regency Frisco

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USA, Frisco, Texas. June 18, 2020

Hyatt Regency Frisco proudly announces that its doors are expected to open on June 1, 2020. Designed for productivity as well as a respite from the stress of travel, the stunning 18-story 303-room hotel, located within Frisco's Stonebriar Centre at the intersection of Preston Road and the Sam Rayburn Tollway, will offer elevated experiences for both leisure and business travelers. Guests will arrive at the dramatic street-level entry to an open, contemporary lobby space with subtle décor and full of natural light that encompasses dining concepts and areas for working individually or in small groups. The hotel will also be accessed via the landmark shopping mall on the second floor, located between Nordstrom and Dillard's. Frisco, Texas, a charming suburb just north of Dallas, was named after the iconic "Frisco" railroad during the golden age of railroads, which opened up the city to people and products.

The 303-room hotel will include a 27,500-square-foot conference center including the Regency and Junior ballrooms and additional breakout spaces, a large lobby bar, two restaurants, and a 3,000-square-foot satellite Frisco Public Library which will be accessible to hotel visitors and city residents. The only U.S. location for Kidzania, an experiential and educational real-life city built for children ages 4-17, will be next to the hotel and offer specials for hotel guests. Other nearby attractions include Toyota Stadium, which is home of FC Dallas major league soccer club, Frisco Discovery Center, and other entertainment attractions.

The hotel's owner and developer Sam Moon Group entered into a public-private partnership with the City of Frisco to reinvest in and enhance Stonebriar Centre which has long been considered Frisco's first economic engine. Sam Moon Group, which began as a family wholesale and retail business, has extended its reach to real estate with an impressive portfolio including Class A shopping centers, hotels and conference centers, mixed use developments and a golf course.

"Frisco is a modern city brimming with attractions, and the new Hyatt Regency Frisco will reflect this contemporary mindset. It's hard to imagine that this bustling city was once a dusty cattle drive trail that was later transformed by the railroad through the North Texas plains, and now it's a tourist destination renowned for shopping, stadiums, conventions and entertainment. Our hotel will celebrate the spirit of this vibrant community," says developer Daniel Moon.

The new Hyatt Regency Frisco was designed by HKS, Inc. Architects in a glass sheathed transitional modern style and will feature views of Frisco. Brasfield & Gorrie is the project's contractor and construction manager. Interiors by Looney & Associates will evoke a timeless Texas flavor crafted with subtle textures and colors and tactile natural materials. Soft architectural lighting and plenty of dramatic focal elements will guide guests throughout the property, ensuring a seamless, intuitive experience. "The interior design acknowledges Frisco's North Texas heritage while looking ahead to its bright future. Open, fresh and inviting characterizes our design approach," says Jim Looney, principal of Looney & Associates.

With seven sports headquarters, two sports stadiums and the National Soccer Hall of Fame within a five-mile radius of the hotel, sports enthusiasts will have their choice of teams to watch. Sports headquarters in close proximity include the Dallas Cowboys, along with their off-season practice facility, Frisco RoughRiders, Dallas Stars Hockey Club, FC Dallas, Texas Legends and Complexity Gaming, a professional sports organization. The home stadiums for FC Dallas and the Frisco RoughRiders are within five miles of the hotel.