Grüezi, NOVUM Hospitality! Niu Manages Successful Market Entry in Switzerland

Innovative hotel concept to open in autumn 2021 in the “Glasi-Quartier” with direct airport connection

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Switzerland, Zurich, Switzerland. March 01, 2018

The international expansion of NOVUM Hospitality is progressing even faster: Today, renowned Zurich-based property developer and general contractor Steiner AG and Hamburg-based NOVUM Hospitality signed the long-term lease agreement for the first niu hotel in Switzerland. The 131-bedroom building will be opened in autumn 2021 in the large, new “Glasi-Quartier” in northern Bülach, north of Zurich, where a new district is emerging in a former industrial area (previously the Glashütte Bülach glassworks) with a future concept mixture consisting of residential and commercial areas, and a residential and care centre run by premium service provider Tertianum.

The first Swiss niu will offer 131 rooms measuring approx. 17 to 24 square metres, as well as a 330-square-metre living lobby with reception, bar and restaurant. Guests will also be hosted on a terrace. The hotel will be located directly next to a cycle path (gangway) and close to the regional train station with a direct connection to international Zürich/Kloten Airport.

“The location in Bülach near Zurich, convenient for holidaymakers in Switzerland and business travellers, will enable the best success for our market entry in Switzerland and serve as a blossoming phase for further planned hotel locations,” stated David Etmenan, CEO and Owner of NOVUM Hospitality: “with developer and general contractor Steiner AG, we have found a very experienced project partner with over one hundred years of tradition and extensive expertise in special-purpose hotel real estate for our new niu success strategy”.

Daniel Ducrey, CEO of Steiner AG, is very much looking forward to working with NOVUM Hospitality: “The new niu hotel will add to the mix in the up-and-coming Glasi-Quarter in Bülach and complement the planned range of services perfectly. In addition, the cone-shaped hotel building will give the new district a striking face.”

On the site of the former Glashütte Bülach factory, a new quarter will emerge in the next few years with around 560 apartments, businesses and shops. Further information about the Glasi-Quartier in Bülach can be found at glasi-bülach.ch.

The first building belonging to the modern niu hotel concept (comprised of the first letters of the German words for sustainable, innovative and urban) was opened at the beginning of February in Essen. There are currently over 40 more niu hotels being developed or built all over Europe. The next new openings are coming up in Haarlem in the Netherlands, and Fürth, near Nuremberg.

Each niu hotel tells a unique story and takes the guest from the very beginning on a journey to the obvious features and surprising peculiarities of the respective location. But that's not all: niu lives up to its adventurous character in many respects. From the living lobby to the bar, niu is open and vibrant. Globetrotters can expect the latest technology, carefully selected snacks and drinks, and regular trend events.

Here is very brief overview of niu:

niu = native, inspiring, unique Living lobby with reception, restaurant and bar Co-working spaces High-speed WLAN in the entire hotel, including large flat-screen TVs and USB ports Range of urban snacks and beverages Unique collaboration with sustainability initiative Viva con Agua Check in/out with your own app Individual storytelling The niu world: www.niu.de

About Steiner AG

Steiner AG, one of the leading property developers and general contractors in Switzerland, provides comprehensive services in the fields of new construction, renovation and property development. The company, founded in 1915, has constructed over 1,500 residential projects, 540 business properties, 45 hotels and 200 infrastructure facilities such as universities, schools, hospitals, retirement homes and prisons. Steiner AG is based in Zurich and is represented with branch offices in Basel, Bern, Geneva, Tolochenaz and Lucerne: www.steiner.ch.

About NOVUM Hospitality

Currently with 160 hotels and more than 20,000 hotel rooms at over 65 locations in Europe, family-run NOVUM Hospitality is one of the largest hotel groups in Germany. NOVUM Hospitality was founded in 1988 and has been on a constant growth trajectory since 2004, under the leadership of Chief Executive Officer David Etmenan. The range of hotels includes three and four star hotels, always in a central location, operated under the niu, Select Hotels and NOVUM Hotels brand names. NOVUM Hospitality also acts as a franchisee of InterContinental Hotels Group, AccorHotels, Best Western Hotels & Resorts and Choice Hotels: www.novum-hospitality.com.

Media Contact:

Carmen Majewski
Steiner AG
[email protected]