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Our Retail Rate and Discount game plan begs a closer look with yearly seasonal changes in business levels. The key to success is to start early and confirm strategic price positioning and availability and even enlist a bit of creativity to drive additional occupancy and revenue. Let's look at a few tried and true recommendations and maybe even a couple new ones to add to your revenue tool belt. READ MORE
Sustainability is part of any business decision-making process. This article will provide an overview of sustainable hospitality and tourism from the framework of United Nations sustainability goals to benchmark examples of hotels embracing sustainability. Sustainability can be more holistic and comprehensive, e.g., for gross national happiness advocates, embracing care for the environment, care for communities, their people, its visitors and their businesses. READ MORE
An effective upsell strategy in hospitality hinges on understanding guest needs and offering personalized, relevant enhancements to their stay. By integrating upsell options into the booking process, hotels can elevate guest experiences, maximize amenity utilization, and increase revenue. Prioritizing transparency and sustainability in these offers builds trust and appeals to all types of guests, ultimately fostering long-term loyalty and encouraging direct bookings. READ MORE
The hotel industry faces lasting impacts on brand value and brand strength due to pandemic-driven marketing cuts, as detailed by Brand Finance. Despite fiscal relief, these reductions harmed brand health and market positioning. Hotels that maintained marketing efforts rebounded more quickly. Strategies for recovery include reinvesting in marketing, leveraging data, embracing digital transformation, enhancing customer experience, and focusing on sustainability. READ MORE
What is the best marketing tactic for hotel tech vendors to maximize sales leads and ROI on their marketing spend? The answer is simple: event marketing. By providing a platform for direct engagement, building credibility through education and thought leadership, and leveraging unique event topics/angles/formats to engage and build relationships with attendees, event marketing offers a cost-effective solution for sustained business growth. READ MORE
My dad always told me that, with these three tools in your toolbox, you could build about anything: a screwdriver, a medium weigh claw hammer, and a tape measure. It is the same for your hotel's marketing toolbox. You need three tools to envision and build a profitable marketing strategy - a box, a prism, and a tape measure. Read how.
READ MOREThe hospitality industry relies so heavily on its people, but how much do businesses really know about what workers are thinking and feeling? SafetyCulture's 'Feedback from the Field' study sheds light on a range of topics from job satisfaction, skills and labor, to tools, IT systems and AI. The results could be a wake-up call for those in management.
READ MOREIn today's evolving travel landscape, hotels must develop strong communications strategies to remain resilient during uncertain times. This article explores how destination storytelling, rooted in authentic local experiences and emotional resonance, helps properties forge deeper guest connections, build loyalty, and stand out. Discover how storytelling transforms a simple stay into a memorable journey guests want to relive and share.
READ MOREAs luxury hospitality evolves, the hotel bar is no longer a velvet-rope sanctuary-it's a stage for inclusion, creativity, and cultural relevance. In this article, Bobby Carey explores how personalisation, storytelling, and immersive design are rewriting the rules, with Proof Creative's 20 Pillars providing the strategic framework for hotel bars to thrive in a more diverse, discerning, and connected world.
READ MOREA guest's experience isn't defined by just one moment-it's the sum of every interaction, from check-in to check-out. A smooth arrival, a spotless room, and prompt service create a seamless stay that feels effortless. While strong sales bring guests in, it's flawless operations that turn them into loyal visitors. When everything runs smoothly, guests leave happy. When it doesn't, no sales effort can make up for it.
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