
Marketing partnerships can provide multiple benefits. They can help stretch your marketing budget, expand your brand visibility, provide a low-risk test marketing opportunity, generate incremental dollars and create community goodwill, just to name a few. However these same marketing partnerships can explode and cost you unexpected time, money and brand credibility if they are not developed in a strategic manner. At m-k-t-g, we employ an eight-step approach to the development of strategic partnerships and marketing alliances to ensure that all parties involved receive a ROI that is favorable to both their brand image and bottom line. READ MORE