
Oh no, not another article on innovation, your brain is screaming from every synapse. Please don't subject me to another rapturous ode to Southwest Airlines, Ritz Carlton or - gasp - Disney. Innovation doesn't have to be a tired refrain, a four-letter word or an abstract, intimidating concept. It does ultimately have to bring value to the customer... without compromising the value that customer was seeking from you to begin with. READ MORE