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The pandemic has not only challenged our operational leaders – it has forced our sales and marketing leaders to fundamentally change how they work. Learn three prominent Sales and Marketing insights that we as a company have gained throughout the pandemic, and how we see those insights shaping our future revenue generation efforts. READ MORE
Direct booking has been a staple in the hotel industry for brands looking to build a stronger connection with their guests. But as we move forward into a future that increasingly focuses on user profiling's privacy and ethical concerns and a shift to a "cookieless world", the need for and value of first-party data becomes more evident. READ MORE
As the travel industry gets ready for post-COVID economic recovery to come into focus, natural language processing technology - deployed to analyze online reviews and guest feedback - provides a data-driven solution to help hotels improve hygiene standards, ensure impactful staff training, and successfully personalize the guest experience. These, in turn, can help operators craft safe, post-pandemic experiences that match the expectations of business and leisure travelers alike. READ MORE
As travel loyalty programs mark their 40th anniversary, are they still viable? Loyalty proved profitable even during the pandemic, and it is now more important than ever for hotels to preserve their guest relationship versus letting the online travel agencies become an intermediary. Owning the customer journey is still one of the most effective marketing tools for hotels to utilize. READ MORE
If we accept that the customer will change because of this terrible pandemic, then it follows that hotels will need to change, reimagine and reboot how they market and sell their brand. In this new article, Conor Kenny challenges many of the cliched sales and marketing methods that are no longer relevant and will make you rethink, question and plan for a new world order and vastly different guest expectations. READ MORE
Social media is a business tool that is utilized for marketing, promotion, data collection and communication for hospitality businesses and their guests and potential guests. The decision-making for "which platforms?" is key, and social media decisions are pivotal strategic tools. This article will discuss social media trends and tools to support business decisions and the professional team you may need to manage these processes.
READ MOREThis article examines the current hotel financing landscape, focusing on construction and conversion deals. It explores key factors lenders evaluate, including location, brand selection, and general contractor qualifications. The piece delves into investor sentiment, discusses the challenges of rising costs, and outlines strategies for securing funding in a tight market. Hotel developers and investors will find valuable insights on navigating today's complex lending environment.
READ MOREIn an increasingly competitive hospitality landscape, hotel partnerships have evolved from simple cross-promotions into sophisticated, multi-channel collaborations that can drive revenue, elevate guest experience, and amplify brand visibility. The right partnership can serve as a powerful lever for growth. But to truly maximize the impact of these collaborations, hoteliers must approach partnerships with strategic intent, operational clarity, and a shared vision for success.
READ MOREIn an era when generative AI technologies such as OpenAI's ChatGPT, Google's Gemini, and Anthropic's Claude are revolutionizing industries, hotel management must evolve. This article explores how generative AI can enhance hotel operations and guest experiences while highlighting the importance of evidence-based management strategies to mitigate risks and ensure responsible AI integration in the hospitality industry.
READ MOREWith RevPAR growth slowing and operating costs rising, traditional hotel labor planning is becoming a liability. This article breaks down how outdated scheduling models drain profitability, increase staff burnout, and hurt guest satisfaction. It also outlines how agile, demand-driven labor strategies, rooted in real-time forecasting and cross-functional ownership, can turn labor into a competitive advantage and safeguard margins heading into 2026.
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