
Measuring campaigns is one of the most important elements in evaluating a successful PR strategy. Your hotel should have a full social media presence at this point, and hopefully it has, so measuring PR and marketing campaigns now rely on a very different scale than before. While previously we determined the success of media relations campaign by measuring column inches, photo inclusion, number of quotes, times the hotel was mentioned, and where the article was positioned in terms of layout, all of this has changed in the social media era. The heart of ROI for PR lies in the ROR - otherwise known as return on relationships. Read my article on this exciting concept that could make sense for your hotel's outreach in the social media era. READ MORE