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As vaccinations re-energize our population and our anticipation for travel, we have to wonder: what will the future feel like? How can we carry the innovations inspired by a pandemic into creating new spa experiences -- and tomorrow's adventures? Ben Farber, President of Bristol Associates, takes a look at the lessons to hold on to, including five key tools to keep from the last year. READ MORE
Travel is experiencing a comeback, but with that comes a newfound sense of anxiety from travelers who have spent the past year at home. In order for the hospitality industry to return to its pre-pandemic numbers, it's important to understand the new habits that travelers have acquired the past year and welcome guests back with a reimagined experience that has comfort and ease built into all touch points. READ MORE
The COVID-19 pandemic has been devastating to the hotel industry in so many ways. If hotels were able to weather the storm, how and when do sales and marketing activities get revived? How do hotels do more with less and what can be done to prove that your marketing and advertising initiatives are working? I don't have all the answers but I'll share my thoughts and opinions on this subject after spending the last 20 years selling and marketing hotels across the country. READ MORE
Alain Spieser, Marketing and Communication teacher at the Geneva Hotel School, gives his perspective on how Covid 19 crisis affecting hotel sales & marketing activities has influenced the fast pace development of more extensive and efficient use of Digital tools. Can the guest experience be digitalized? READ MORE
Along with operations, the pandemic thrust sales and marketing staffs front and center, as they worked creatively to reach guests through a maze of enhanced cleaning and safety standards, local regulations or, in some cases, consumer trepidation. This article will consider how we can reach both leisure and group guests under today's challenging hospitality environment, and what guest engagement might look like moving forward. READ MORE
Social media is a business tool that is utilized for marketing, promotion, data collection and communication for hospitality businesses and their guests and potential guests. The decision-making for "which platforms?" is key, and social media decisions are pivotal strategic tools. This article will discuss social media trends and tools to support business decisions and the professional team you may need to manage these processes.
READ MOREThis article examines the current hotel financing landscape, focusing on construction and conversion deals. It explores key factors lenders evaluate, including location, brand selection, and general contractor qualifications. The piece delves into investor sentiment, discusses the challenges of rising costs, and outlines strategies for securing funding in a tight market. Hotel developers and investors will find valuable insights on navigating today's complex lending environment.
READ MOREIn an increasingly competitive hospitality landscape, hotel partnerships have evolved from simple cross-promotions into sophisticated, multi-channel collaborations that can drive revenue, elevate guest experience, and amplify brand visibility. The right partnership can serve as a powerful lever for growth. But to truly maximize the impact of these collaborations, hoteliers must approach partnerships with strategic intent, operational clarity, and a shared vision for success.
READ MOREIn an era when generative AI technologies such as OpenAI's ChatGPT, Google's Gemini, and Anthropic's Claude are revolutionizing industries, hotel management must evolve. This article explores how generative AI can enhance hotel operations and guest experiences while highlighting the importance of evidence-based management strategies to mitigate risks and ensure responsible AI integration in the hospitality industry.
READ MOREWith RevPAR growth slowing and operating costs rising, traditional hotel labor planning is becoming a liability. This article breaks down how outdated scheduling models drain profitability, increase staff burnout, and hurt guest satisfaction. It also outlines how agile, demand-driven labor strategies, rooted in real-time forecasting and cross-functional ownership, can turn labor into a competitive advantage and safeguard margins heading into 2026.
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