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Catering to today's mindful travelers who aim to tread lightly, get off-the-beaten-track, and fully immerse in the destination, hotels are moving beyond typical "bricks and mortar" design with environmentally conscious, sustainable spaces that positively impact the locale and the community. Exploring architectural and landscape design and the growing sector of experiential travel, this article explores "light-on-land" approaches to hotel design. READ MORE
Is Sustainability just a trend or is it going to catch on for real this time? If it is a real factor in decision making on which hotel to choose, what are the ways you can tell the ones that really walk the talk from others that just jumped on the bandwagon of greenwashing? This article will give you some tips on what to look for in a sustainable hotel operation. READ MORE
Guests have always wanted everything, although they have not necessarily wanted to pay for it. But is it different for sustainability? Are guests talking the talk but not walking the walk? Or are they now walking the walk? Globally, about four out of five travelers indicated they would like to stay in a hotel that practiced sustainability. So why aren't more guests staying in environmentally friendly hotels? READ MORE
This article discusses how to reduce your carbon footprint when selecting your next hotel carpet. Points to consider are the materials used, the processes and the result as well as how it will biodegrade. There is no magic solution, but hoteliers need to be mindful of the impact on the planet of their fabric choices. READ MORE
The modern traveler has new expectations for the social and environmental practices of the brands they support. This has created a substantial opportunity for the travel industry to not only attract business, but to do good in the process. We are witnessing an ECOrenaissance, whereby the time has come for all companies to step-up, create integrity around their sustainability efforts, and evaluate how they are regenerating the health of all living beings. READ MORE
Hotel staff must understand the importance of sustainability to help a hotel achieve its revenue goals and support the desires of the modern hotel guest. However, each department serves its own unique function, and so steps towards connecting staff with sustainability must be tailored. Check out these simple steps to bring hotel staff into the sustainability conversation.
READ MOREManaging is hard. Managing people with different perspectives is harder. Managing people who come from different generations and have different expectations is the hardest. As Gen Z enters the work force, managers from earlier generations need to understand this cohort in order to promote effective work environments. This article highlights generational differences, and discusses how to best motivate and work with Gen Z
READ MOREHotels have been thinking about labor all wrong. The hospitality industry is built on human interaction, service, and a desire to exceed our customers' expectations. We achieve these goals through people-by recruiting the right ones, retaining them, and training them for the future. These facts have gotten mixed up in the chase for profit optimization and efficiency, and if we want to save hospitality's employment future, we must reframe the issue with its original context. It's about people, and how to serve them.
READ MOREEmail marketing remains one of the most powerful tools in a hotel's marketing arsenal, and continues to outperform other digital channels. However, success lies not just in sending emails, but in crafting messages that resonate with guests and drive bookings. This article explores the essential elements that should be included in your hotel's e-marketing messages to maximize engagement and conversion rates.
READ MOREThere is a lot that goes into hiring the best leaders, but often the vision gets cloudy when you are under stress to achieve results. Learn how to stay focused on the process that will help you secure covenantal leaders. This article, along with the February 2024 article on the same, as well as the series to follow quarterly, is intended for leaders in hospitality making hiring decisions.
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