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Hotels are emerging from the COVID-19 and welcoming guests, but they do not have clear guidelines on how to let guests know that their properties are clean and safe. In this article we note how hotels that mention their cleaning, security, and well-being practices clearly in their sales and marketing procedures will more likely generate goodwill and have a distinct edge in their competitive set READ MORE
Seasoned hospitality industry veteran, David Gross of Georgia's Lanier Islands, traces history's impact on the hotel trade and several of the resulting measures taken to restore a sense of peace of mind to guests. From visual cues to impactful initiatives, making guests feel secure not only enhances their experience, but also requires the industry to continually innovate on their behalf. READ MORE
COVID-19 changed everything for the hospitality industry. Historically hotels relied on business travelers and groups to fill rooms, but are now required to focus heavily on leisure. And the mindset of the leisure guest is completely different. Digital marketing - specifically how you market your hotel online - will be key to smoothly transitioning to meet the needs of this target audience and capture greater market share. READ MORE
Business Insider claimed in 2021 that hotel wellness marketing was superficial. As wellness became synonymous with safety, the author argued, the industry was facing a reckoning on what constituted true wellness. But "wellness" is different from "safety" in terms of each topic's consumer interest and COVID's respective impact. Hospitality marketers must closely watch how those interests trend. READ MORE
A hotel that focuses its marketing and sales efforts on guest confidence can build trust that relates to guest's feelings of safety and security to create repeat guests. Sales and marketing for hotels can create an expectation that the new standards for health and safety have and will sustain and be enhanced as part of the operations future. READ MORE
Hoteliers face shrinking RevPAR and rising costs, making agility essential. Real-time labor tools, predictive housekeeping, and compliance automation help cut waste without sacrificing service or guest experience. Reinvesting part of the savings into high-impact guest experiences boosts ROI. "Running lean" isn't austerity-it's strategic adaptability that protects margins, improves efficiency, and positions hotels to thrive when demand returns.
READ MOREThe first generation of digital natives--Gen Z--join Millennials as the biggest target market of business travelers. With a combination of global awareness and digital presence, Gen Z travelers creates travel itineraries designed to mix social media-ready photo opportunities and travel vendors that support for sustainable development. That mix provides hoteliers guidance on how to accommodate these guests through the ways they differ from previous generations.
READ MOREDigital nomad families are redefining modern life, embracing remote work and flexible education to travel the world together. Driven by a desire for cultural exposure, community, and deeper family connections, Rekha Magon speaks to how this growing trend offers enriching experiences despite challenges. With global support systems and evolving visa policies, families are choosing freedom, adaptability, and global connection over traditional routines.
READ MOREAtlantis, The Palm, located in Dubai, is the ultimate entertainment destination to host an upcoming gathering or event. From spectacular rooms and suites, vibrant entertainment settings, captivating backdrops and extraordinary activities, every occasion is designed to deliver an unforgettable experience. Atlantis, The Palm boasts an impressive 13 meeting rooms, three ballrooms and one boardroom, perfect for corporate events, conferences, galas or celebrations.
READ MORESustainability is part of any business decision-making process. This article will provide an overview of sustainable hospitality and tourism from the framework of United Nations sustainability goals to benchmark examples of hotels embracing sustainability. Sustainability can be more holistic and comprehensive, e.g., for gross national happiness advocates, embracing care for the environment, care for communities, their people, its visitors and their businesses.
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