Many lists rank some aspect of a hotel's business. Revenues. Stock prices. Number of properties. REVPAR. Ad infinitum. It is no wonder, then, that I eagerly look forward to reading Just Capital's 2022 annual rankings of America's most just companies, listing the "100 companies [that show] a holistic, stakeholder-driven approach to their business results in stronger value creation…recognizing the link among all stakeholders – workers, customers, communities, shareholders, and the environment." Where would your hotel rank? READ MORE

Meeting, Event, and Wedding planners drive significant hotel revenue, but most hotel websites focus the vast majority of their messaging to convert leisure travelers. By leveraging targeting and personalization, hotel websites can flex to speak to both leisure travelers and planners equally and drive more leads and direct bookings through the hotel website. READ MORE

The Pandemic has had a far-reaching impact for every hotel professional. It had gone on far longer than anyone anticipated. As we move into brighter times, there are many factors from a Sales and Marketing standpoint that will be important to know and use in helping hotels recover from the massive impact of Covid. While it is an ongoing work in progress, each hotel has to be constantly ready to pivot strategies. This article will provide some thoughts how to help move from the dramatic lows to better times in the near future. READ MORE

As the hospitality industry navigates a new chapter, guest comfort and overall guest experience can be greatly improved through simple yet efficient social strategy. By utilizing and leading with transparency and an empathetic approach, guests feel empowered and confident in their travels, and in turn, brands can be valued as authentic, approachable, and welcoming as the desire to create extraordinary memories and reconnect with others continues to grow. READ MORE

As the hotel industry continues to transition away from the financial stresses and operational upheavals of COVID, owners and operators are adjusting their marketing approach accordingly. From practices and priorities to personnel, these shifts encompass everything from resource allocation to campaign direction, providing a potentially revealing look at the current and future contours of the industry's marketing landscape. READ MORE