COVID-19 has changed the way we work, longterm. When the lines between work and home became increasingly blurred, a new frame of mind-and business approach-was required in order to navigate our new realities. While virtual communication is an important facet of 21st century life, nothing compares to face-to-face collaboration. As the future of work processes continues to evolve, there's much we can learn from the trial-and-error approach that 2020 required. READ MORE

With touchless treatments in high demand, Prof. Kerstin Bremser explores automated dry hydromassage tables – which use sophisticated water jets to create custom massages while guests stay dry by lying on a natural rubber surface. These devices offer an alternative to hands-on massage and have been clinically studied to treat all manner of muscle aches and pains, including sciatica and chronic low-back pain. READ MORE

With the onset of the Covid 19 Pandemic and the catastrophic impact it has had on the Hotel industry Revenue Managers have had to sharply adjust their strategies to the changes and become even more resourceful in their approach. Read how Spire Hospitality continues to adapt their game plan to the constantly changing playing field during these critical times. READ MORE

The right communications strategy will make all the difference when it comes to welcoming guests back through your doors. It starts with sharing your safety protocol, updating your guest communications, meeting the moment with new offerings, and using social media to share your new spa experience in a way that guests simply can't refuse. READ MORE

Today we are witnessing market extremes; those that have very little demand, and those that bizarrely have a ton of demand. With traditional market segments evaporating overnight, hoteliers cannot afford to wait for a third generation revenue manager to take a leadership role in their organizations commercial thinking. This means fully embracing digital marketing and searching out new (or little-used) performance indicators. READ MORE

The global pandemic has been catastrophic for hotel business. Economic costs and consequences have been most severe. More than just a disruption, these staggering numbers reveal an industry in deep distress. How much of that distress will lead to lasting damage? What will be the short-, mid- and long-term impact of the pandemic? And what liabilities and opportunities exist for hotel owners and investors? READ MORE

David Ashen, president & CEO of interior design and brand consulting firm dash design, could be called a road warrior, given the number of nights he spends in and out of some of the most interesting hotels across the globe. In this case study-style article, Ashen highlights three of his favorite hotels from his many travels and explores what makes them magical and memorable. READ MORE

Hotel managers will need to make sure that health facilities are safe and clean for guests. The future of gyms in hotels will look different, such as limitations on the number of people that are able to workout at the same time or be in the same fitness class, and stricter cleaning schedules for hotel staff. SportsArt has created a full safety checklist that hotels should consider when opening their fitness rooms… READ MORE

Technologies like smart lighting and shade controls play an increasingly important role in a property's ability to attract new guests and retain loyal guests. This is part of a macro trend that blurs the lines between home, work, and leisure. Lighting and shading can be differentiators throughout your hotel, and critical amenities in guestrooms, public areas, and restaurants, setting your property apart as guests decide where to spend their money. READ MORE

Hotel management professionals can learn valuable lessons about their teams, their properties, their priorities and their processes in a crisis, and one of the richest areas for new insights is in revenue optimization. This article discusses some of the revenue optimization lessons being discovered in a pandemic-altered industry landscape. There are plenty of reasons to believe that pandemic-driven revenue optimization lessons will leave the industry stronger and better than ever. READ MORE

Magid research shows that consumers are hesitant to get on airplanes or stay in hotels, and instead are choosing to take short trips, if they are traveling at all. For those companies looking to win back consumers, the key will be regaining their trust. Rick Garlick offers hotels five effective solutions in gaining consumer trust. READ MORE

The novel coronavirus (COVID-19) pandemic presents huge financial and operational challenges. With no end in sight, the overriding concern for many properties will be about the long-term survivability of the property. The key to survival will be cash flow. Revenue Management utilized properly can improve operational performance and keep the cash flow coming. READ MORE

With economic fallout from the COVID-19 pandemic numbering nine times greater than the 9/11 attacks, the PPP recovery loan program has become a lifeline for the hospitality industry. However, due to shifting criteria, the complexities of PPP can be difficult to understand. Chris Hurn, founder and CEO of nonbank lender Fountainhead Commercial Capital breaks down the basics of the program and what hoteliers should expect from the proposed PPP extension. READ MORE

When a ship encounters a storm, do crew members abandon ship? Not if they want to survive. Instead, they batten down the hatches and use know-how and navigational tools to steer the vessel to calmer waters. The same is true of hotel revenue management. To navigate this year's perfect storm of mass cancellations, record-low demand and downward pressure on rates, hoteliers must draw on their experience, fortitude and technology tools of the trade. READ MORE

The global impact of COVID-19 has required hoteliers and their corporate teams around the world to adapt quickly and recognize the importance of a robust disaster plan. But, what kinds of plans need to be created, and how should they be maintained and implemented in the "new normal"? This article provides a basic examination of the essential elements of a robust emergency response and business continuity program. READ MORE