COVID-19 has changed the way the travelers view hotel stays. With evolving requirements from jurisdictions, protocols from hoteliers, and enhanced expectations of guests and staff alike, Adrienne Scribner from Baskervill's award-winning hospitality studio offers three cost-effective strategies hotel owners can implement to help their guests feel comfortable and safe in our pandemic and post-pandemic world, while also saving on costs in the long run. READ MORE

The "next normal" for the spa industry implies a dynamic and dramatic restructuring. Spa business models must evolve to remain profitable. Despite the challenges of operating in a pandemic, with scarcity comes creativity and the opportunity to innovate. This article shares spa best practices and innovative ideas to help you operate your spas safely and profitably while delighting your guests. READ MORE

Tim Schroeder, President and CEO of Duravit North America, explores how technology and design help shape the hotel guest experience. Focusing on his area of expertise, the bathroom, Schroeder shares insights on leveraging innovations in product development and materiality to offer guests an experience that evokes emotion and affords enhanced levels of trust and safety in the current and post-pandemic world. READ MORE

Remote work is only increasing. It's estimated that at least 16 percent of workers will be remote workers after the pandemic, according to Harvard Business School. When done right, a hotel can provide a lobby set up for the remote worker, including excellent customer service, delicious coffee, a place to spend the night, and an escape into leisure activities. READ MORE

STRs were inspired by the now limping WeWork model, using the master lease model to procure multiple properties at a time. However, the catch is that those companies are now bound to pay rent to a landlord regardless of bookings. In the current situation our world is in, STRs must rethink their approach to keeping a consistent flow of tenants. READ MORE

As we look at the evolution of the hotel throughout the last century, technology played an integral role in the growth of the industry. Not only does technology drive occupancy, but the role of technology as an amenity has revolutionized design. The new smart hotel leverages the latest innovations to cater to every guest, bringing a world of new possibilities to the future of hospitality. READ MORE

With hotel room lifecycles expected to shorten, it will be more important than ever for properties to stay operational and maintain a high-quality guest experience while renovating. There are several ways that hotels can continue to generate revenue while enhancing their value - especially when taking advantage of current lower level occupancies - from pre-planning to mitigate potential disturbances to establishing effective construction approaches. READ MORE

In the midst of the current recession, transaction activity for hotel properties has effectively frozen as buyers and sellers remain stalemated over market values for distressed properties. The bid-ask gap is wide, and neither party is willing to budge, leaving owners and investors asking a question: Until a vaccine is developed and readied for distribution, what happens to the perception of hotel valuation and how does more meaningful deal flow occur? This article explores that question and more. READ MORE

What hoteliers call a "secure network" is only a click away from being exposed by someone within the hotel just trying do their daily duties. Understanding the benefits of training every employee on best data-security practices is the first step to protecting your guest's data and your systems from the multitude of new phishing schemes that impact our industry daily. READ MORE

The days of hotel lobbies full of mask-less people, overflowing restaurants, and packed fitness rooms are probably a thing of the past. How hotel Brands, owners, and operators adapt and the strategies they utilize to address the new norms for key elements such as lobbies, F&B, and building systems will determine if they survive and how to plan for the future. READ MORE

When it comes to innovative guest experiences, independent hotels are leading the charge. Without the red tape of big box properties, these hotels are not only finding creative ways to meet guests where they are, but also anticipating needs as they evolve. Some of the brightest and the best are taking what they're already known for, and amplifying those experiences. READ MORE

With hotels unlikely to see a return to pre-pandemic occupancy rates before 2023, savvy executives turn to consultants and designers for innovative approaches to reconfiguring and reimagining amenities and service offerings. Targeted approaches can reinforce brand loyalty and capture new revenue by appealing to the new traveler mindset, which revolves around the question of safety and the desire for a positive guest experience. READ MORE

The events of the past 8 months have forced the hotel industry to reevaluate the notion of cost containment and efficiency vs. preparedness and prevention. When considering the future of travel and the hotel industry, the implications for hotel design and remodeling creates new opportunities for resiliency and survival in the months and years to come. Welcome UV light technology… READ MORE

With an empathetic design approach, hotels become conduits of experience, not architectural statements. An accelerating trend in 2020, slow travel encourages travelers to put aside agendas, and at a leisurely pace, immerse in nature, local experiences, and the unadorned, quotidian beauty of a place. Can we make guests feel like living expressions of a place instead of temporary visitors? READ MORE

The SBA opened its PPP loan forgiveness portal on August 10 and borrowers navigating the PPP Loan forgiveness process are finding it confusing, complex and time-consuming. With all of the confusion surrounding the process, hoteliers should make sure they understand the basic criteria for PPP loan forgiveness and following some actionable tips can help hoteliers work more smoothly through the process. READ MORE