
Hotels in many locations have adopted sustainable practices, and many have achieved certification through such programs as ISO 14001 and U.S. Energy Star. At the same time, some industry practitioners remain concerned about the cost and market acceptance of sustainable practices. Researchers investigating these issues have found that guests are, on balance, responding favorably to hotels' sustainability practices—albeit not always by paying higher room rates—and certain aspects of sustainability certification are beneficial for hotel operation and finances. In particular, ISO 14001 certification has been found to be useful as a tool that improves hotel efficiency. READ MORE