
The growth of China's hospitality and tourism industry has been well documented and predictions are that it will soon rival many other popular destinations. Less well-known is the role that the Meetings, Incentives, Conventions and Expositions (MICE) industry is playing in that growth. This article discusses how the MICE industry is fueling hospitality sector growth, especially in China's smaller cities and resort areas, and the factors that will determine whether this growth is sustainable. READ MORE