
Every generation and demographic has seen its share of gimmicky marketing and cringe-worthy advertising. Millennials are no different. With all the attention millennials have received as the current ‘it' demographic, hotel brands are being challenged to come up with brilliant campaigns that they can relate to. In this push for creativity, some brands go overboard by jumping on the latest slang, trend, social media platform, or celebrity du jour, with the brand coming off as desperate as a result. While we can all admire a brand that will bend over backwards, they can end up doing the one thing that Gen Y hates the most: Trying too hard. READ MORE