Latitude Adds Hotel Offerings
AUGUST 25, 2006. Latitude has announced significant developments to its portfolio, ahead of the launch of its new brochure.
The 2007 collection, the third from Latitude since its creation in December 2004, provides a truly worldwide range of the world's finest and most exclusive hotels. Key areas of expansion include Africa, the Far East, USA and Australasia. Specifically, the new destinations added to the portfolio are Australia, Bora Bora, Borneo, Botswana, Fiji, Sri Lanka and St Martin in the Caribbean.
As part of the expansion Latitude has added 66 new hotels to its collection. The development of the programme reflects Latitude's sales growth, with sales having tripled in its second year of operation.
Jill Thompson, General Manager for Latitude said: "With luxury resorts being developed all the time, the team works very hard to ensure that we are offering customers the world's best hotels in our collection. Each entry within the new brochure aims to capture the experience on offer at each hotel. We have also added in sample itineraries to offer customers a flavour of the options, but of course their Personal Travel Advisor will tailor the perfect trip to suit their needs. The last few months have involved extensive training for our Advisors, including visits to many of the destinations and hotels, to ensure they have the best knowledge to share with agents and their customers."
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