USA, Fort Lauderdale, Florida. July 01, 2020

W Fort Lauderdale invites travelers to get back to the beach after its reopening on June 15. South Florida's sizzling playground welcomes guests with its continued commitment to clean and exclusive LauderDeal offer to live it up all summer long.

This beachfront beauty checked in its first overnight guest since its temporary closure in March, while also resuming new hours at its iconic rooftop pool, WET East, as well as at WET West, offering plenty of room to spread out. Steak 954 is open for three meals a day, and the hotel's epicenter, Living Room, has resumed evening operations. AWAY spa is slated to open in early July.

Additionally, new to the scene is SoBe Vegan, opened on the ground floor of the hotel. Serving a menu of surprisingly vegan options, from burgers to bowls, its neon graffiti and playful design elements add a fresh new flavor to the hotel's B&F blueprint.

Following Marriott International's brand-wide guidelines, the 517-room hotel is placing a spotlight on enhanced safety and cleanliness with elevated safety precautions, including mobile keyless room entry, B&F cashless payment, signage and plexi-glass dividers at all designated communication points, social distancing practices and take-out dining at Steak 954, temperature screenings for all vendors and Talent before the start of each shift, and hand sanitation stations throughout the hotel. To keep things sparkling, W Fort Lauderdale has implemented frequent deep cleaning practices with EPA-approved cleaning solutions, a designated ‘cleaning champion,' and training sessions for the Talent.

"W Fort Lauderdale is known for providing great experiences, and as we reopen for summer our mission is unchanged," said Anna MacDiarmid, General Manager, W Fort Lauderdale. "We've amplified our efforts to ensure we're covering all the bases to create a safe space for our guests and Talent. The one-, and two-bedroom residential suites have sparked special interest with families, as they offer a full kitchen, washer, dryer and all the perks and privacy travelers could need for an extended stay. Whether we're serving as a staycation for our South Florida locals, or an easy trip for nearby neighbors, we're eager to invite guests back for a glamorous beach getaway."

W Fort Lauderdale sets the scene for a sun-soaked getaway. Make a splash at WET East, the unmistakable rooftop pool with bright cocktails and private plush daybeds, surprise taste buds with bold bites at the award-winning Steak 954, or fuel the escape with daily beach yoga and boot camp classes for a workout from head-to-toe.

Keep it fun this summer with the new LauderDeal package. The promotion includes a daily $25 breakfast credit, complimentary valet, room upgrade, and, for the first-time ever, a waived resort fee, which includes a coveted beach set-up, among other perks. Snag this offer for stays now through September 30, 2020 using booking code 0GL. For more information or to book, visit www.wfortlauderdale.com or call 954-414-8200.