United Kingdom, London. June 22, 2020

Hotel Solutions Partnership, a leading global multi-disciplinary hospitality consulting firm, and Hotelivate, a new-age hospitality consulting firm offering end-to-end business solutions for the hotel and travel industry, announced a strategic partnership to market, promote and collaborate with each other across Asia Pacific, the Middle East, Europe and Africa. With this announcement, Hotel Solutions Partnership ("HSP") and Hotelivate leverage a combined senior partner-level experience of over 250 years across services and geographies, bringing forth a formidable alliance that has the depth and expertise to provide curated solutions to their clients.

Hotel Solutions Partnership provides services including hoteldoctor, Covid-19 response planning, hotel feasibility studies, asset management, operator search, market studies, sales & marketing and revenue management, concept development and hospitality branding in EMEA, Asia Pacific and the Americas. Representative property types include hotels, resorts, serviced apartments, and business clubs. HSP works globally with hotel owners, operators, developers, institutional investors and entrepreneurs.

Through its focused and innovative approach, Hotelivate serves a wide range of industry stakeholders in the Asia Pacific region across all phases of hospitality lifecycle consulting eliminating the need for several different advisors. Core services of the firm include: Strategic Advisory (Feasibility Studies, Valuations, Management Contract Negotiation), Executive Search, Professional Skills Development, Investment Advisory, Asset Management, Revenue Management and Project Execution Planning and Advisory.

Announcing this partnership, Ms. Katrina Craig, CEO, Hotel Solutions Partnership said, "I am delighted that Hotel Solutions Partnership (HSP) has forged a relationship with Hotelivate, a trusted advisor to a wide range of industry stakeholders in the Asia Pacific region, assisting clients right from inception to divestment of their hospitality ventures. HSP too has a robust reputation of delivering complex, multi-disciplinary advisory assignments through a team of over 40 specialist consultants with experience across all sectors of the hotel industry in five continents. Established over 15 years ago, HSP has become known as the consultancy that thinks globally but acts locally. Clearly, this alliance brings together two remarkable consulting forces, and our clients are certain to benefit from it."

Sharing this news, Mr. Manav Thadani, Founder Chairman, Hotelivate said, "The strategic alliance with HSP is a step forward for both firms to leverage our strengths and promote core offerings across a wider geography. With a strong pipeline of hotels, EMEA and the Asia Pacific regions are amongst the fastest growing markets globally, presenting unique opportunities and challenges. Hotelivate and HSP, with their driven and dedicated team of experienced consultants and domain experts, are suitably poised to assist our existing and prospective clients in their growth strategies and provide targeted solutions in these regions."