IDeaS and SIHOT Expand Partnership to Provide Seamless Two-Way Data Integration for Hoteliers
Long-Term Partnership Optimizes Revenue for all Hotels and Room Types and Delivers Increased Operational Effectiveness Through Automated Pricing Decisions
IDeaS, the leader in revenue management solutions, announced today a new technology integration with SIHOT. The two-way data integration between IDeaS' revenue management solutions and SIHOT's leading property management software, SIHOT.PMS, will help the global hotel industry accurately forecast business demand, maximize occupancy and ADR and increase overall operational effectiveness through automated pricing decisions.
· Increases revenue, productivity and profitability - Continuous innovation from industry leaders SIHOT and IDeaS provides a sophisticated two-way integration that enables hotels to better leverage revenue optimization and operational performance and delivers a powerful data exchange that enhances both technologies.
· A powerful combination - The integration utilizes SIHOT's technology to provide a continuous and complete data-sharing connection between systems via HTNG/OTA XML messaging. The seamless combination provides accessible pricing and availability data to empower revenue strategies and accurate forecasting.
David Warren, director of international sales, SIHOT, said: "No matter the size or operational complexity of a property, this integration provides hoteliers with increased efficiency and revenue performance. Our dynamic, easy-to-use user interface, automated procedures and reservation data combined with the deep, analytical insight provided by IDeaS delivers the latest in automated, machine-learning technology."
Joseph Martino, chief business development officer, IDeaS, said: "A partnership such as this is a result of many years of cooperative innovation and communications. Hotels that rely upon SIHOT for its state-of-the-art property management system and IDeaS for its leading data-driven revenue management solutions can now take advantage of powerful pricing and forecasting capabilities for a more confident revenue strategy."
About MFC PR
MFC PR is the leading strategic communications firm serving companies in hospitality and travel for more than 20 years. Led by Michael Frenkel, MFC PR goes far beyond media placement and into the core of building powerful business-to-business and business-to-consumer brands and companies. MFC PR is the leading strategic communications firm serving companies in hospitality and travel for more than 20 years. Led by Michael Frenkel, MFC PR goes far beyond media placement and into the core of building powerful business-to-business and business-to-consumer brands and companies. MFC PR is the leading strategic communications firm serving companies in hospitality and travel for more than 20 years. Led by Michael Frenkel, MFC PR goes far beyond media placement and into the core of building powerful business-to-business and business-to-consumer brands and companies.
About SIHOT
SIHOT has established itself as a powerful hotel information and management technology provider. With a comprehensive suite of integrated modules, SIHOT creates state-of-the-art systems to suit the particular needs of the hospitality industry. Leading companies worldwide, from youth hostels to five-star hotels and independents to chains, as well as event venues, rely on SIHOT.
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