USA, Miami, Florida. February 26, 2018

MIAMI, FL - February 2018 - Diamond Public Relations has expanded its client base in South Florida with the addition of Hyatt Centric South Beach Miami to its roster of diverse hotel, resort, and destination clients. The bi-coastal agency, headquartered in Miami with an office in Los Angeles, will manage North American public relations efforts to increase consumer awareness in key markets for the property, which opened its doors in 2015 as the first Hyatt Centric-branded hotel in Miami Beach.

Situated in the heart of South Beach off the famed Collins Avenue and 16th Street, Hyatt Centric South Beach Miami features 105 bright, airy guest rooms with floor-to-ceiling windows in a sleek, 10-story glass building atop a historic structure - blending the Art Deco roots of Miami Beach with modern design elements. On the third floor, a buzzing day-to-night social hub awaits guests and locals with fresh, contemporary Spanish-Mediterranean fare, sangria, and locally-made artisan baked goods at DECK Sixteen, an indoor-outdoor lounge. For the ultimate Miami Beach experience, DECK Sixteen opens to a pristine pool, colorful sun deck, and private cabanas, all overlooking the South Beach skyline and Atlantic coast.

“Our property prides itself in offering an immersive, resort-like experience that brings guests beyond the walls of the hotel to the complete lifestyle Miami has to offer,” says General Manager Eyal Goldberger. “Diamond PR is a cutting-edge firm that's not afraid to do things differently, and is always on the forefront of what's trending. This combined with their strong sense of the South Florida market are exactly what we need to tell the story of Hyatt Centric South Beach Miami, and develop campaigns that resonate with our consumer, differentiate our product within the South Beach landscape, and ultimately, move the revenue needle.”

Positioned just steps from the beach and less than 10 minutes from the always bustling Lincoln Road, which offers more than two-dozen shops, bars and restaurants, the Hyatt Centric South Beach Miami is a perfectly centralized home base for discovering Miami Beach. Its prime location and upscale amenities make the property an ideal retreat for luxury leisure travelers, millennials, solo travelers, and corporate and incentive groups.

“Hyatt Centric South Beach Miami is an edgy and alluring lifestyle property that's shaking up the meaning of South Beach hospitality in a completely fresh way,” says Diamond Public Relations President and Founder, Jody Diamond. “Backed by an imaginative and dynamic executive team, this hotel is the perfect addition to our roster, and we are honored to be selected to bring the Hyatt Centric South Beach Miami experience to the consumer.”

Diamond Public Relations, brings more than 35 years of experience to the travel and tourism industry. The progressive travel and lifestyle agency is comprised of a diverse group of professionals from across the country. The firm's ability to identify new trends and continuously evolve its public relations efforts have resulted in numerous industry awards, including: HSMAI Adrian Awards, Bulldog Awards, Travel and Leisure Magazine's Smitty Awards, and the Social Hotel Awards.