Nicaragua Tourism Board Launches New Campaign to Promote the Authenticity of the Destination

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USA, Los Angeles, California. February 20, 2018

The Nicaragua Tourism Board (INTUR) has launched a new comprehensive tourism campaign to promote the country's unspoiled nature, vibrant cultural traditions, and its genuinely friendly people. Under the captivating tagline “I Like You Just As You Are”, the campaign will powerfully showcase Nicaragua's wide diversity and authenticity to encourage international travelers to visit the destination.

This multifaceted campaign will implement different national and international marketing efforts to highlight the country's attributes that resonate with Nicaragua's target travelers - individuals looking for real and truly unique experiences. “It's no secret that those who visit Nicaragua fall in love with the country's rich authenticity and its welcoming people. Our aim is to make travelers feel like locals by connecting them with the true experiences that characterizes our people, our culture and our history”, said INTUR's Co-director Anasha Campbell, during the presentation of the campaign.

At the international level, INTUR's strategy includes social media, advertising and digital campaigns targeting the key North American market. Under the hashtag #ILikeYouJustAsYouAre, the social media initiative will feature powerful visual content that evoke the beauty and authenticity of Nicaragua's destination offering, showcasing the Central American country as a destination that generates authentic travel experiences. In addition, the Tourism Board will broadcast unique 30-second promotional videos on digital billboards throughout New York's iconic Time Square, and key Canadian markets.

INTUR has also partnered with several airlines, including United Airlines, Avianca and Copa Airlines, which will broadcast 10-minute commercials promoting the “land of lakes and volcanoes”.

With the aim to strengthen relationships and establish strategic partnerships with North American key tourism stakeholders, the Tourism Board will also organize a coast-to-coast roadshow in the US and Canada during the last weeks of February and March, 2018. In collaboration with the Nicaraguan private sector, a tourism delegation will offer presentations and workshops on Nicaragua's appealing tourist attractions and latest developments to North American trade partners and media.

Nicaragua welcomed 1,887,260 international tourists in 2017, an increase of 18.8 per cent over the previous year. Between January and September 2017, tourism gathered US $597.8 million in revenue, according to the Central Bank of Nicaragua. The World Tourism Organization ranked Nicaragua as the 8th world fastest-growing tourist destination in 2017.
 
ABOUT NICARAGUA

Nicaragua, the Land of Lakes and Volcanoes, is the largest country in Central America. With tropical rainforests, soaring volcanoes, white and golden sand beaches on both the Pacific and the Caribbean coasts, charming colonial towns, dozens of lakes and rivers, world-class surfing spots and a vibrant culture, Nicaragua is the fastest growing tourist destination in Central America. Thanks to its diverse geography and nature, the destination offers an incredible array of experiences, ranging from hiking through cloud-covered forests and jungles, discovering deserted beaches, diving untouched reefs, climbing active volcanoes, surfing the perfect wave or just mingling with a rich culture of collectivism and traditions. Unexplored, uncommon, unforgettable, Nicaragua is a gem hidden in the rough.

ABOUT INTUR

INTUR (Instituto Nicaragüense de Turismo) is the Nicaraguan government agency responsible for promoting tourism in Nicaragua, both internationally and domestically. Its mission is to promote the sustainable development of Nicaragua's tourism sector, by strengthening Nicaragua's potential as a touristic destination through efficient policies, strategies and programs, with the ultimate goal to reduce poverty and improve the quality of life of the Nicaraguan People.  Activities of INTUR include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research. For more information, visit http://visitnicaragua.us/.

Media Contact:

Eva Diaz
Public Relations Manager North America
[email protected]
424-309-0808