NOVUM Hospitality Travels to Basel With Niu and Toka Immobilien
In the new year, NOVUM Hospitality is flying high again. Thus, the Hamburg hotel group is expanding to the south-westernmost point of Germany with niu. Together with Toka Immobilien GmbH, NOVUM Hospitality has “put wood behind the arrow” at the turn of the year and is planning a hotel of the young mid-scale brand niu in Grenzach-Wyhlen at “Hörnle 62”. The planned niu hotel has 140 rooms and 30 cosy hotel apartments. This brings the number of niu hotels that offer apartments in addition to their smart rooms to nine. In Grenzach-Wyhlen the apartments perfect the range of available accommodation, as Grenzach-Wyhlen lies on the border triangle, very near to the well-known trails to Dinkelberg and a mere stone's throw from the art city Basel with its laisser-faire attitude - perfect for generation Y to Z, including their parents.
“The nearness to Basel, Switzerland's most dynamic economic region, is ideal for niu as a young, artistically oriented brand and offers optimal prospects for financial success,” explains David Etmenan, Chief Executive Officer & Owner of NOVUM Hospitality regarding the choice of location.
According to current plans, construction is to start in the second half of 2018 and the niu team will welcome the first guests to a unique living-room atmosphere at the beginning of 2021, as the principle holds true in Grenzach-Wyhlen too: every niu is different, and tells a story inspired by its location through an unconventional design concept.
About NOVUM Hospitality
With currently 157 hotels and over 19,200 hotel rooms at more than 65 locations in Europe, the family-run NOVUM Hospitality is one of the largest hotel groups in Germany. NOVUM Hospitality was founded in 1988 and, under the management of the acting partner David Etmenan, has been on a steady growth curve since 2004. The hotel portfolio comprises three and four-star hotels, all in central locations, which are run under the brands niu, Select Hotels and NOVUM Hotels. In addition, NOVUM Hospitality operates as a franchisee of the InterContinental Hotels Group, AccorHotels, Best Western Hotels & Resorts and Choice Hotels. www.novum-hospitality.com
Media Contact:
Carmen Majewski
NOVUM Hospitality
An der Alster 63, 20099 Hamburg
+49 40 600 808 336
[email protected]
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