The Sands Grace Bay Unveils New Look and Positioning
JANUARY 23, 2008. Situated on the stunning twelve mile curve of white powder sand known as Grace Bay Beach, The Sands at Grace Bay has re-opened following a $6 million facelift that includes a gracious new open-air lobby accented with polished mahogany, sweeping paddle fans and comfortably overstuffed chairs, as well as elegantly re-designed suites with spacious marble baths, stainless kitchen appliances and granite countertops, and sumptuous bedding and other soft goods.
"The Sands has always been a unique property," said Darren Law, Vice President of Operations and Asset Management for The Hartling Group, owners of The Sands, "which is why we have chosen as our new tagline: Unspoiled * Uncommon * Unpretentious. We believe that it's the little things that set The Sands apart from other resorts on Provo. As one of the original resorts on the island, The Sands offers unique amenities such as low-rise buildings with screened patios that offer breathtaking views of world-famous Grace Bay Beach, permanent beach Palapas that provide year-round shade for careful sunbathers, and a popular beachfront restaurant that serves island specialties on a deck that literally sits on the sand."
"With the completion of our renovation, The Sands is now the finest four-star resort on the island," added General Manager Pierre Beswick. "In addition to our elegant new look, we believe that service sets us apart at The Sands. We specialize in welcoming guests with a familiar embrace and the special touches that turn a vacation into a celebration. Whether it's a wedding or anniversary, a new family addition, or simply a family get-together or reunion, our staff prides itself on making each moment memorable."
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