Wyndham Brand Intruoduced to Branson, MO
Re-flags First of Three Premier Timeshare Resorts as Wyndham Property
MARCH 20, 2007. Wyndham Vacation Ownership, the world's largest vacation ownership company and a member of the Wyndham Worldwide family of companies (NYSE: WYN), today announced that it has introduced the Wyndham brand to Branson, MO. by re-flagging the first of its three premier resorts in Branson under the Wyndham banner.
Fairfield Branson at Mountain Vista has changed its name to Wyndham Mountain Vista. This property is affiliated with the company's FairShare Plus by Wyndham portfolio of vacation ownership resorts. All exterior and interior signage, collateral and marketing materials will reflect the Wyndham brand.
'We are now in our 12th year of operations in Branson and we continue to experience strong sales and high demand from our owners. In 2006 this market recorded its best performance to date increasing sales by close to 40 percent,' said Franz Hanning, Wyndham Vacation Ownership president and chief executive officer. 'We're confident our introduction of the well-known Wyndham brand to Branson will simply enhance what has traditionally been a popular vacation destination and tremendously successful market for our company.'
Opened in April 2003, Wyndham Mountain Vista boasts more than 6,500 owners and features 66 condominium-style units. The remaining Wyndham Vacation Ownership timeshare resorts in Branson, Fairfield Branson at The Meadows and Fairfield Branson at The Falls, will be re-flagged within the next 12 months.
In October 2006, Wyndham Worldwide Corporation (NYSE: WYN) announced that it would re-brand its industry-leading timeshare companies - Fairfield Resorts, Trendwest Resorts and Trendwest South Pacific - under the Wyndham brand. The re-branding process is anticipated to occur over 12 months.
Collectively, these brands operate under Wyndham Vacation Ownership, one of the three business units that comprise Wyndham Worldwide.
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