Vantage and Hotel Brokers Form Alliance
FEBRUARY 2, 2007. Vantage Hospitality, parent company of Americas Best Value Inn and the Lexington Collection hotel brands, has developed a strategic alliance with Hotel Brokers International (HBI) to establish a property referral system between the two companies.
This innovative program, named Vantage International Brokers Exchange (VIBE), was announced by Roger Bloss, Vantage's Founder, President, and CEO, during HBI's national conference on January 31, 2007.
"Vantage and HBI have had a long-standing history," said Bloss. "In fact, Ron McCord, a member of HBI and former president, was one of the first owners of an Americas Best Value Inn over seven years ago. Because of this unique relationship, the VIBE program is not only a property referral system, but a referral of confidence."
HBI will be the preferred broker for Vantage Hospitality, providing leads for properties that are in the process of changing their national brand affiliations or seeking a brand affiliation. In turn, Vantage's membership development directors will provide referrals to HBI.
The HBI brokers will be educated and trained on Vantage's unique membership model that differs from traditional hotel franchising by offering owners low, flat fees, short-term contracts, and a voice and a vote in the brand's direction.
"Vantage is known throughout the hotel industry for its innovative and creative approach to creating business and increasing sales," said Teague Hunter, HBI's President. "VIBE is truly a groundbreaking strategic alliance that will further enhance each organization's growth and sales."
Vantage has developed a special VIBE website, www.vantagehospitality.com/vibe, where HBI associates can register, submit referrals, and monitor the status of their referrals.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
