Agoda Partners With Central Hotels
BANGKOK, Thailand, January 25, 2007. Agoda has announced the launch of a chain-wide partnership with Thai-based Central Hotels and Resorts. This arrangement provides Central with a marketing platform to sell inventory online more effectively through Agoda's Yield Control System (YCS), ensuring instant confirmation and real-time allotment control. The distribution agreement covers Central's 11 Thai properties located at popular destinations such as Bangkok, Phuket, Hua Hin, Koh Samui, Chiang Mai and Krabi.
Mr Natapong Jantavetsiri, Group Director of Sales and Marketing, Central Hotels & Resorts, said: "Agoda provides Central with extensive market coverage to compete with more established brands in the market. With significant business volume in our markets, Agoda enhances the online distribution strategy of our chain. Central can also leverage the first-class services at Agoda's 24/7 live help centres."
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