La Quinta Selects Mullen as Marketing Communications Agency
DALLAS, TX, January 23, 2007. LQ Management LLC, Dallas, one of the largest operators of limited-service hotels in the United States under the La Quinta Inns and La Quinta Inns & Suites brands, has selected Mullen, and it's media marketing division, mediaHUB, both in Winston-Salem, NC, as its marketing communications agency of record following a competitive review, conducted by Mitchell & McCue, Dallas.
La Quinta offers more than 65,000 rooms to business and leisure travelers nationwide. New marketing programs will focus on the benefits of the company's recent property renovations and its innovative travel programs.
'Travelers count on us for attractive rooms at exceptional prices; and they find comfort with us while on the road in the best locations nationwide,' said Julie Cary, vice president and chief marketing officer of La Quinta. 'Mullen presented us with a refreshing perspective on our brand that will allow travelers to wake up to the new La Quinta.'
The campaign includes brand development, print, radio and television advertising, media planning and buying, direct and loyalty marketing, and online advertising.
'La Quinta has a bright future ahead of itself,' said John Fitzgerald, president of Mullen. 'We're looking forward to reintroducing travelers to hotels that have been refreshed and upgraded to meet the demands of business people; while offering amenities and comforts that make for memorable for vacations.'
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