VNU Re-brands as The Nielsen Company
JANUARY 23, 2007. In a move that emphasises its best-known brand and underscores its commitment to create an integrated, streamlined global organisation, VNU announced it is changing its name to The Nielsen Company.
"Nielsen is one of the great names in the information-services industry," said Mr David L. Calhoun, Chairman and CEO of The Nielsen Company. "For more than 75 years, the Nielsen brand has stood for the highest standards of integrity and quality, for independence and objectivity, and for an unrelenting dedication to helping clients be more successful. The Nielsen name is a source of pride for everyone in our organisation, and it is now the name under which we all will go to market."
Immediate steps to launch the new branding for the company include the introduction of a new corporate web site and graphic identity, which will be progressively rolled out by all Nielsen businesses during 2007. Mr Calhoun added that given the company's increased focus on marketing and media information services, Nielsen is a name that more clearly suggests the company's position and role in the marketplace.
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