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HOTEL EXECUTIVE

Rosewood Expands Relationship with SynXis

Luxury hotel group takes advantage of the SynXis private-label voice services

. October 14, 2008

SOUTHLAKE, TX, September 6, 2006. SynXis, the Sabre Holdings (NYSE:TSG) business that provides reservation management, distribution and technology services for hotels around the world, announced today that longtime customer, Rosewood Hotels and Resorts has expanded their relationship to include SynXis' international private-label call center services. Rosewood will now manage all channels through the RedXTM Distribution Management System including GDS, IDS, CRO, and bookings coming from their own websites.

Rosewood Hotels and Resorts, a premier manager of ultra-luxury hotels around the world, whose properties include the famed Mansion on Turtle Creek, A Rosewood Hotel in Dallas and The Carlyle, A Rosewood Hotel in New York, is known for their focus on outstanding customer service. Because each Rosewood property offers its guests a unique lodging experience, Rosewood believes its voice sales agents must be well versed in the unique features of each individual hotel. SynXis is able to meet Rosewood's need by putting all SynXis voice agents through a rigorous training curriculum, both on the properties they will sell, and also on general sales techniques and customer service. SynXis' "sell with heart" methodology will ensure Rosewood's future guests receive Rosewood-quality service from the first call onwards.

"SynXis has an excellent understanding of our properties and our distribution strategies so we were thrilled when they announced they were opening their international call centers," commented Bob Boulogne, Chief Operating Officer of Rosewood Hotels & Resorts. "By taking advantage of their South American center we are benefiting with expanded language offerings, 24/7 coverage and cost savings to us."

"Having Rosewood add international call center services to our existing relationship shows great confidence in our ability to deliver services that meet their high standards," said David Meltzer, Vice President of Sales for SynXis. "We look forward to continuing to successfully represent their world famous properties."

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