Great Wolf Launches Alliance Program
OCTOBER 9, 2006. Great Wolf Resorts, Inc. today announced that it has selected The Kempton Group to represent its Great Wolf Lodge and Blue Harbor Resort brands of indoor waterpark resort properties in the development of marketing partnerships and corporate alliances.
'As we expand our national presence, we believe marketers will see increased benefits in joining with our resorts to reach our customers,' said Julie Stokes, Great Wolf Resorts' vice president of sales & marketing. 'As we grow, we wanted to align with a firm that truly understands our business. The Kempton Group has a demonstrated track record of successful results in partnership marketing, partnership sales and promotional marketing for numerous clients around the country. We think their experience and expertise will help strengthen our brands,' Stokes said.
'We are pleased to represent Great Wolf Resorts and we see tremendous value for those companies that want to reach families,' said Tom Kempton, president & CEO of The Kempton Group. 'The Great Wolf Resorts group of properties offers an innovative vacation experience for consumers, and presents an opportunity for companies to reach an estimated nearly three million resort visitors in 2007. We believe that the total Great Wolf Resorts package will be of great interest to many national marketers.'
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