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A strong employer brand is essential for attracting and retaining top talent in the hospitality industry. This article outlines six strategies to improve your internal customer experience, leading to higher employee engagement and better guest satisfaction. Building an employer brand that your employees rave about doesn't happen overnight, but it's an investment worth making for long-term success. READ MORE
Guest education is often overlooked in hospitality, but it is an integral aspect of the experience. This education process offers significant benefits that go beyond simply informing them about the physical property, its amenities and outlets, and the surrounding destination. Education serves as a powerful tool for enhancing the guest experience, by building deeper connections, and communicating positive messages that can lead to lasting loyalty. READ MORE
In hotel marketing, digital strategies must transcend silos to align with sales and revenue teams for a competitive edge. Acronyms like SOV, ROAS, and CTR are important but only when tied to real performance gains. Success hinges on clear differentiators, collaboration on future need dates, addressing online gaps, and long-term planning. Continuous education and data-driven decisions ensure sustainable growth. READ MORE
The travel market continues a dramatic shift towards sustainability. Green certified hotels and resorts are the industry's most sought-after market segment. Travelers and industry stakeholders alike recognize the importance of credible sustainable practices. This trend translates into higher-than-ever Hospitality Certification demand. This article explores some of the trends and methods helping lodging properties transition to sustainable operations. READ MORE
Unwrap the potential of the holiday travel season with these expert insights on creating engaging guides and itineraries. Captivate your audience, increase bookings, and stand out in the competitive hotel industry with these seasonal tips. From understanding the purpose behind holiday-specific content marketing to distributing and promoting your content, following this advice is sure to land you on the nice list. READ MORE
Workplaces haven't changed dramatically in the last few years, but leadership needs to adapt to the evolution. A new California law may install changes for many hospitality companies. But even if it doesn't pass, leaders must reevaluate policies, catch up to the times, and ensure that remote work doesn't mean working 24/7 for employees.
READ MOREA research team developed a 21-item Career Mobility Checklist for the lodging industry in order to address workforce retention concerns. The study identifies a significant gap between what employees value, such as job security and salary, and the industry's actual performance. Using this tool to monitor and improve these factors can boost employee loyalty, reduce turnover, and attract a more committed workforce.
READ MOREA guest's experience isn't defined by just one moment-it's the sum of every interaction, from check-in to check-out. A smooth arrival, a spotless room, and prompt service create a seamless stay that feels effortless. While strong sales bring guests in, it's flawless operations that turn them into loyal visitors. When everything runs smoothly, guests leave happy. When it doesn't, no sales effort can make up for it.
READ MORESustainability has become of increasing importance across all industries; however, hospitality has lagged in adoption of sustainable practices - much of which could be due to a lack of awareness around the industry's negative environmental impact, as well as the innovative solutions at our fingertips to make a real difference. By marrying sustainability and innovation, hotels can completely transform operations and the guest experience.
READ MOREIn the digital age, social media has become an indispensable tool for businesses across all industries, and the hospitality sector is no exception. For hotels, social media management is crucial in shaping brand image, engaging with guests, and driving bookings. Developing strong, impactful messages to share with hotel guests on social media can significantly enhance a hotel's reputation, foster guest loyalty, and ultimately, boost revenue.
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