Novel Trends in Hotels: Shaping a New Guest Experience
By Philia Tounta General Manager, Apokoros Club Hotel & Villas | August 12, 2018
What's the major trend in hospitality industry you're seeing these days? Well, when it comes to the hospitality industry, trends can be both temporary and eternal. With the ever increasing amount of tourists worldwide the state of tourism has developed. Main tourist attraction areas include cities bordering on the coastlines and islands of course. In order to accommodate all the arrivals there are widely known hotels available but as of late it has expanded to include the developing trend of different types of hotels.
To simply state a boutique hotel is a small hotel with a smaller amount of rooms than usual but with a more personalized service. Nearly 40 years after the birth of the boutique hotels movement in the U.S., this trend transformed the way of travel. Nowadays, nearly 40 years after Bill Kimpton opened his first hotel and Ian Schrager and Steve Rubell opened theirs just three years later, boutique hotels remain an instrumental, and often crucial, influence on the way we experience hotels, and the way we travel. What started with scattered hotels on the two coasts of the United States is now a major and still growing sector of the hospitality industry. At the moment, every big hotel company has its own version of a "boutique" brand, and there are plenty more boutique hotels being added every year, and not just in major cities anymore.
The traveler need; that is driving this gigantic demand and growth in boutique hotels is the increased pursuit for authenticity, experiences and wellness. A known OTA lists "mind, body and soul" in its eight big travel predictions. It says, "in a hectic world people are increasingly seeing travel as a way to bring balance back into their lives. Almost half (48%) see going on holiday as a moment to reflect and make better lifestyle choices." Hotels that offer a product or elements of a product that caters to this need are experiencing demand.
Improving and enhancing hotel products to address this audience taps into this requirement. Attentive design is no more something exclusive to boutique hotels. Marriott, Hyatt, and Hilton are altering their outdated design bequests. Whether a hotel is ultra-luxury or just budget, guests expect it to look good, and feel good. Hotels don't really need deep pockets for a good design. After all design is personal taste and has always played a significant role in hospitality; especially defining hotel's brand and character.
There are "boutique hotels" with extra-ordinary deco & design such as the Emerson Spice in Zanzibar, the Hotel Henriette and the Hotel Original in Paris, the Hotel Zoku in Amsterdam and the list is unlimited. Surroundings have a profound effect on guest's mental state. If they are going to spend some time relaxing in a hotel, for instance, the details are important to them. In such cases, it's not just about having a clean room; it's about the superior feeling guests get in an atmosphere that is aesthetically pleasurable and well-decorated.