
The best business decisions are often derived from Big Data. With revenue management so heavily influenced by dynamic changes in data, this is more true of the hotel industry than most. Just consider the variables: seasonality, local events and conferences, room types, amenities, variations of packages (such as breakfast included)... the rate permutations across hotels in a given market can easily run into the millions. So how do revenue managers adapt to this firehouse of data? It's about having the most relevant dataset. With that in mind, Gino Engels discusses the good, better, and best tactics for leveraging data effectively. READ MORE