Social media influencers have become a crucial part of successful public relations campaigns, and hotel leaders should engage them to promote their properties. While adding influencer relations to your PR program may seem daunting, implementing a plan for working with content creators will help properties reach new audiences, many of which no longer read or watch traditional media. READ MORE

Though staffing continues to pose challenges across the hospitality industry, hotel owners and operators have more opportunities than ever to empower their workforce. A renewed focus on technology, flexibility and career development are all part of a strengthened recruitment and retention process, particularly for general managers. These people-focused efforts lead to greater guest satisfaction, engaged associates, and long-term success through hotel performance. READ MORE

The "12 Days of Seasonal Health" article emphasizes the importance of supporting employees during the stressful holiday season. It suggests strategies like providing mental health resources, flexible schedules, and recognition. Other ideas include offering nourishment, organizing charity events, and incorporating exercise. These initiatives foster a caring workplace culture, reduce stress, and promote employee well-being, ensuring holiday cheer and productivity. READ MORE

Hotels can transform citywide events from simple occupancy drivers into powerful revenue and loyalty-building opportunities. From major concerts to cultural festivals, success requires early planning, immersive guest experiences, and operational excellence. Learn how properties can create authentic event-based programming that enhances guest stays while maintaining brand identity and driving long-term success in today's evolving hospitality landscape. READ MORE

Sometimes all it takes is a little bit of creativity coupled with the right marketing to get noticed and drive additional revenue to our hotels. New and innovative strategies can increase revenue at any time of the year and can make an even bigger impact in slower months. Let's explore some of these ideas and their benefits. READ MORE