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AI is everywhere, but should you integrate it into your hotel marketing and PR? While some may be eager to leverage AI to create press releases, blog posts, social media content, and more, this emerging technology may have some drawbacks. When is it best to use AI, and when is it more advantageous to have a human manage your promotions? READ MORE
Hotel renovations for the modern traveler focus on enhancing guest experiences through technology, sustainability, and wellness. Key updates include smart room features, energy-efficient systems, and eco-friendly practices. Hotels also prioritize health-focused amenities, such as fitness centers and wellness spaces, while creating unique, local experiences. These renovations cater to tech-savvy, eco-conscious, and comfort-seeking travelers, redefining traditional hospitality. READ MORE
Modern hotel loyalty programs have transformed, moving beyond simple points-based systems to personalized experiences, subscription models, and deep guest engagement. With technology, data security, and evolving traveler expectations reshaping the landscape, hotels that adapt can drive more direct bookings and revenue. Discover how the latest trends in loyalty programs are redefining guest relationships and securing long-term success. READ MORE
The hospitality industry currently stands at a crossroads, grappling with unprecedented challenges posed by the climate crisis. Hotel owners and operators need a pragmatic shift to address these challenges and a forward-thinking strategic approach to adaptation. This article explores how industry players can proactively assess climate risks, implement adaptation strategies, and reposition?their properties to ensure long-term sustainability. READ MORE
In an era of global uncertainty, artful hospitality has the power to unlock deeper human connections. At AWAY Spa W Philadelphia, Luna Maye and her team believe true luxury isn't about exclusivity-it's about creating spaces where everyone belongs. By focusing on genuine care, regulated service, and accessible wellness experiences, the team is pioneering a "Luxury Liberated" approach that transforms traditional hospitality into a sanctuary of authentic connection. READ MORE
The hospitality industry faces a pivotal shift as evolving guest expectations and operational challenges outpace outdated value propositions. To thrive, hotels must embrace purpose-driven hospitality, personalized experiences, and operational alignment. By redefining their brand promise and addressing modern traveler priorities, hotels can foster guest loyalty, enhance profitability, and build sustainable success in an increasingly competitive market.
READ MORETroy Dixon, General Manager at Central Station Memphis, explores the multifaceted charm of adaptive reuse hotels in this thought-provoking piece. By seamlessly blending historical authenticity with contemporary comfort, these hotels offer travelers a unique and immersive experience. The intersection of travel and history becomes a tangible reality, allowing guests to stay in transformed spaces and partake in the rich narratives embedded within the walls.
READ MOREHoteliers may see an increase in available capital in 2024, much of it from private credit lenders. Lenders can channel new originations towards hotels due to the advantageous cap rates and continued robust operating performance. In this setting, hoteliers should consider exploring tailored, alternative financing options. Regarding term loans, as banks pull back, CMBS is still a viable option.
READ MORENearly half of travelers (47%) are now booking multi-generational trips - a 17% jump from last year, creating a huge opportunity for hotels and resorts to rethink their offerings. Hotels and resorts have several opportunities to embrace this booming trend today and start reaping the rewards. Jeff Rudder, General Manager at Skytop Lodge, shares strategies to attract these travelers and turn family getaways into unforgettable experiences.
READ MOREHotels are hubs of activity and the potential risk of a guest slip and fall or other incident is seemingly everywhere. What can the hotel management team do to adequately manage and reduce risk? This article provides an overview of operational insurance typically carried by a hotel, guidance for responding to covered claims when accidents occur as well as recommendations for claim prevention.
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